This study makes an analysis of persuasion, manipulation and countermanipulation processes present in a presidential speech. It aims at understanding how the discourse enunciators organise the discourse in order to obtain the enunciatee s acceptance (the Brazilian society). From a methodological point of view, we analysed space-and time-shiftings in and out, the creation of value objects and anti-subjects, and mechanisms used by the enunciator to establish a contract with the enunciatee. Opposition and government are invested with values as loss to the nation and national understanding. This study intends to offer some parameters that can be used to establish comparisons between similar discourses. KEY-WORDS: Socio-semiotics; Political discourse; Persuasion; Manipulation.RESUMO: Este trabalho procede a uma análise dos processos de persuação, manipulação e contramanipulação presentes em um pronunciamento presidencial 1 . Objetiva compreender como os enunciadores do discurso organizam o mesmo no sentido de obter a adesão do enunciatário (sociedade brasileira). Do ponto de vista metodológico, são analisadas 1 A fim de facilitar a leitura deste artigo, definiremos, em notas de rodapé, alguns conceitos da Sociossemiótica nele empregados.

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