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The research offers a case study of the development of local craft beer culture as an interconnection between craftsmanship, knowledge, creativity, as well as the interconnection of history, culture and geography of the space. The article focusses on the actors and processes leading to the development and spread of craft beer culture in the second largest city in Bulgaria -Plovdiv. The role that craft beer bars and festivals play in the co-construction of urban spaces, bring to focus a particular neighbourhood. The re-vitalisation of Kapana (The Trap) district is used as an example of the significant role creative business and industries have in the re-contextualisation and reuse of urban space. This paper follows the crucial role that craft beer bars and festivals, as creative industries, play in not only the development of the craft beer culture in Plovdiv but also for urban development and destination branding.

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