Tujuan penelitian ini untuk mengetahui pengaruh kewajaran harga dan inovasi pelayanan terhadap niat beli yang dimediasi kepuasan pelanggan pada PT. Kereta Api Indonesia (KAI) di Stasiun Gambir selama Pandemi COVID-19. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data menggunakan metode survey dengan daftar pertanyaan melalui google form. Teknik pengambilan sampel dalam penelitian ini menggunakan probability sampling, dengan jumlah sampel 182 responden. Analisis data menggunakan SEM PLS (Structural Equation Modeling Partial Least Square). Hasil penelitian ini menunjukkan bahwa  kewajaran harga dan inovasi pelayanan memiliki hubungan yang signifikan positif terhadap kepuasan pelanggan, demikian juga  kewajaran harga, inovasi pelayanan dan kepuasan pelanggan berpengaruh signifikan positif terhadap  niat beli.  Inovasi pelayanan berpengaruh terbesar terhadap kepuasan pelanggan dan kepuasan pelanggan mampu memediasi niat beli, sehingga PT. KAI harus terus melakukan Inovasi Pelayanan untuk mendapatkan kepuasan pelanggan dan meningkatkan niat beli pelanggan.

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The objectives of the research are to identify and analyze circulation of passengers and services at PuloGebang Integrated Terminal waiting area during peak season. Pulo Gebang Integrated Terminal is the South-East Asia’s largest terminal, inaugurated in December 2016. The method used in this research was simple linear regression. The result shows that the value gap between the level of expectation and the level of performance is negative, with the correlation coefficient of 0,751 and coefficient of determination of 56,4%. The hypothesis test result shows 10,913 > 1,66, meaning that the quality of services has strong and positive effects towards passengers’ satisfaction at Pulo Gebang Integrated Terminal departure waiting area.

West Java is the province in Indonesia with the third greatest number of accidents. Accidents are caused by dangerous traffic behavior. In order to save Indonesia's productive generation, changing traffic behavior is a top concern. Several schools in accident-prone areas have been designated as Safe School Zones (ZoSS) by the government. However, it is vital to teach students and their support systems how to drive safely. This program seeks to promote road safety knowledge and behavior, support changes in traffic safety behavior, and increase traffic safety knowledge and behavior among students, teachers, and the public. On December 22, 2021, the activity was held in 5 elementary schools (SD) and 5 junior high schools (SMP), with theoretical and practical road safety training. The activities resulted in the development of young fighters' capacity, the formation of Road Safety Ambassadors and Safety Awareness Community Groups (KMSK), and the emergence of a sustainable program by advocating to the government and designating the Bandung City Transportation Office as the Adopting Father of Ambassadors and KMSK.