The article considers digital educational services market development on the basis of digital platforms. Research subject: financial market digitalization. Research purpose: to develop theoretical provisions of digital educational services. Research methods. In the course of the research such methods as analysis, grouping, comparison, and synthesis have been used. Results: 1. A specific approach to the categories of “digital educational platform” and “digital educational ecosystem (ecosystem-based higher education)” is proposed. 2. The classification criteria of digital platforms are systematized on various grounds and the “operation scale” criterion was added to the digital educational platforms classification. 3. The current market state is characterized and the latest innovations in the digital educational services are reviewed. 4. Risks of the platform-based and ecosystem-based higher education models development are revealed. Scientific novelty: the authors’ specific approaches to the categories of “digital educational platform” and “digital educational ecosystem (ecosystem-based higher education)” are proposed, digital platforms classification criteria are systematized on various grounds, and the “functioning scale” criterion was added to the digital educational platforms classification.

Subject. In the context of economy digitalization, the development of digital financial services market is an objective consequence of the economic relations development. In this regard, the significant potential of the digital financial services should be used to improve the financial architecture and the quality of life through developing the digital financial services for both legal entities and the population. The aim of the research is to identify the background and develop the perspective directions for advancing the digital financial services under digital transformation of economy both at national and international levels. Methodology. Using analysis and comparison, the research featuresthe dynamics of population change andonline population in Russia compared to global trends, as well as the current state of internet demand. In the authors' view, the digital financial services development is based on a cybernetic approach, which providesa certain synergistic effect. Results. Original approaches to the "digital financial market" and "potential of digital financial services market" categories areproposed and the mechanism for managing the development of the digital financial services market is also developed. Conclusions are made that the digital financial services market is one of the key elements of the national economy, which aims at solving problems connected with financial services accessibility for the population. Like any element of the economy, the market for digital financial services has certain advantages and disadvantages, but they do not have a significant negative impact on the financial system as a whole and the financial services market in particular.

The article is devoted to the development of the digital retail services as the most effective and innovative tool to reinforce the Sverdlovsk regional consumer market in the context of global challenges which had a notable impact on the sustainable development of both the economy as a whole and its individual sectors. Research subject: digitalization of the consumer market of the Sverdlovsk region Research purpose: to explore the theoretical foundations of the consumer market, and to identify the priority directions of the Sverslovsk regional consumer market development on the based on the digital technologies introduction. Research methods. In the course of the research, the authors used such methods as analysis, grouping, comparison and synthesis. Results: 1.The development features of retail trade services as a key segment of consumer market are revealed. 2.The author’s approach to the “digital consumer market” category and the digital consumer market classification on various grounds are presented. 3.The priority directions of the Sverdlovsk regional consumer market development from the regional authorities’s viewpoint are considered. 4. Activities for the further Sverslovsk regional consumer market development based on digital retail services advancement are proposed. Scientific novelty: the introduction of the category “digital consumer market” into scientific circulation is proposed and substantiated, classification criteria for the digital consumer market are formulated, measures are proposed to ensure sustainable development of the consumer market in the Sverdlovsk region.

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The article explores demographic problems, such as birth rate decrease, high rate of mortality and structural unemployment in the RF regions through the example of a typical industrial territory - the Sverdlovsk region. The vital rate trends in the Sverdlovsk region are analyzed, where, since 2016, the growing population decline, demographic ageing and shrinking numbers of the economically active population have been observed. The reasons of the current demographic situation in the country and regions, having ample evidence of depopulation, are considered. Providing a simple population replacement mode, addressing social and demographic problems, necessary to increase human resources reproduction efficiency, are essential for the sustainable development of the regional economy. However, this can only be achieved through public administration system improvement and modern technologies implementation. It is proposed to increase the efficiency of interdepartmental interaction between healthcare, educational and labor institutions, which focus at birth rate increase, health improvement, education development, full population employment and provision of economic entities with qualified workforce. In addition, a set of measures is developed to combat depopulation and to improve human resources reproduction policy at the national and regional levels to provide for sustainable development.