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Television viewing is changing with a growing trend towards online consumption of content and a proliferation of providers. This is now starting to bring into question the future of the traditional television channel as the program itself becomes more dominant. However, this, in turn, poses a problem for the viewer in that it will become increasingly difficult to locate those programs of interest across such a broad range of providers. While broadcasters and content providers currently offer an Electronic Program Guide (EPG) to allow viewers to browse through their offerings, these are limited in scope. This is warranting an EPG that can truly work across all online providers. This paper introduces a new architecture for EPGs that has been developed to meet this challenge. A key feature of this architecture is the way in which it can access content from multiple providers and be personalized depending on viewer's preferences and interests, viewing device, internet connection speed and their social network interactions. The results that have been included shows that the system is able to communicate with different content sources and recommend a list of programs that match the user viewing pattern and their friends' recommendations within the social networks.[15] Oh, H. J., Ozkaya, E., and LaRose, R. (2014) "How does online social networking enhance life satisfaction? The relationships among online supportive interaction, affect, perceived social support, sense of community, and

Television viewing is changing with a growing trend towards online consumption of content with a proliferation of providers and an increasing range of viewing devices available. This trend will start to challenge the future of the traditional television channel as more and more viewers becoming focused on the programs, rather than the broadcaster or provider who distributes them. However, this in turn poses a problem for the viewer in that it will become increasingly difficult to locate those programs of interest across such a broad range of providers. This paper introduces a new architecture for a generic cloud based Electronic Program Guide (EPG) that can access all of the available content sources. The architecture of the generic EPG system allows for program metadata to be retrieved from online providers in a single search operation despite the difference in metadata formats that are supported by the different providers. Moreover, this system provides a personalized EPG that takes the program as its core focus and outputs a list of recommendations that are based on the viewer's interests, viewing pattern and the recommendations of their friends from within the social networks they belong to. Additionally, the system responds to the dynamic environment features such as viewing device, network bandwidth, and service registrations to ensure that any recommended program can indeed be watched by the viewer at that particular time.