Members of Kelompok Usaha Bersama (KUB) “SRIKANDI” which is engaged in the health and food business so far its sales have not experienced an increase because its marketing is only carried out in the surrounding area or sold to close relatives and their own families, it requires a more productive marketing by using technological advances namely on-line marketing that utilizes the networkinternet to promote their products. The purpose of this Community Service program is to carry out online marketing training for Kelompok Usaha Bersama (KUB) “SRIKANDI”. The results of on-line marketing training are members of Kelompok Usaha Bersama (KUB) “SRIKANDI” that can produce marketing and promotion on line for their production results widely so as to increase sales which will also have an impact on increase income of Kelompok Usaha Bersama (KUB) “SRIKANDI”

Abstrak: Tujuan PKM ini adalah memberikan penyuluhan kepada pelaku usaha di Kecamatan Cepiring tentang pentingnya suatu merk bagi hasil produksi sehingga produknya lebih dikenal pasaran  secara lebih luas. Adapun permasalahan utama pelaku usaha di Kecamatan Cepiring adalah ketidaktahuan mengenai arti pentingnya sebuah merk untuk suatu produk. Solusi yang ditawarkan kepada pelaku usaha di Kecamatan Cepiring adalah pemberian penyuluhan mekanisme legalitas izin usaha melalui merk. Luaran kegiatan yang ingin dicapai agar pelaku usaha di Kecamatan Cepiring dapat mengembangkan usaha disertai kelengkapan legalitas / merk, sehingga operasional usaha dapat berlangsung sesuai ketentuan yang ada, Hasil penyuluhan kepada pelaku usaha di Kecamatan Cepiring akan dapat menunjang kesuksesan usaha dan penyuluhan telah terlaksana dengan sukses. Hal ini terbukti dengan antusiasnya pelaku usaha di Kecamatan Cepiring mengikuti  dan berdiskusi (termasuk proses tanya jawab).Abstract:  The purpose of this PKM is to provide counseling on the importance of a brand for the production so that the product is more widely known to the market. The main problem of SME’s at Cepiring Village is ignorance about not knowing the importance of a brand for a product. The solution offered is the provision counseling the legality mechanism of business licenses. The output of the activity to be achieved so that SME’s at Cepiring Village can develop the business accompanied by adequate legality of establishment, so that business operations can take place according to existing provisions, the results of the training can support the business success of business actors in the SME’s at Cepiring Village and have been successfully implemented. This was proven by the enthusiasm of the trainees to follow and discuss (including the question and answer process) routinely.

Tujuan PKM ini adalah memberikan pelatihan tentang manajemen usaha dan penyuluhan tentang pentingnya suatu merk bagi hasil produksi sehingga produknya lebih dikenal pasaran secara lebih luas. Adapun permasalahan utama mitra adalah ketidaktahuan mengenai bagaimana melakukan usaha dengan baik mulai dari perencanaan, pelaksanaan sampai dengan pemasarannya dan juga kurang mengetahui arti pentingnya sebuah merk untuk suatu produk. Solusi yang ditawarkan adalah pemberian pelatihan mengenai manajemn usaha, mekanisme legalitas izin usaha. Luaran kegiatan yang ingin dicapai agar mitra dapat mengembangkan usaha disertai kelengkapan legalitas pendirian yang memadai, sehingga operasional usaha dapat berlangsung sesuai ketentuan yang ada, Hasil pelatihan dapat menunjang kesuksesan usaha dari pelaku usaha di Kelurahan Genuksari dan telah terlaksana dengan sukses. Hal ini terbukti dengan antusiasnya peserta pelatihan mengikuti dan berdiskusi (termasuk proses tanya jawab) dengan rutin.

The Community Service Program that we will carry out is located at RT 14 RW 09 Pedurungan Tengah Village with the target audience of UKM in the RT! 4 RW 09 area. Pedurungan Tengah Village, Semarang. These SMEs produce food products whose sales are increasing day by day and have a wider range of consumers. Products that have been sold in the market and are well known do not yet have a name or brand, SMEs do not understand the importance of a brand for a product. They only care about the important product sold. In this Community Service activity to introduce more about the importance of a brand for a product, socialization and an explanation of the importance of the name or product brand are given to differentiate it from other similar products.From the results of this dedication, it is hoped that participants will be able to understand the importance of brands for products that have been produced and make them start thinking about or designing names or brands for their products.

The purpose of analyzing the application of the Land Value Capture (LVC) approach in infrastructure development. This study uses a qualitative methodology to gain an understanding of the concept of value capture and institutional design approaches in certain contexts. The approach method that will be used to carry out this work is in the form of: inventory, analysis and discussion which can further be in the form of: Desk Study (literature study): best practice, related literature and Primary Survey: direct observation in the field. The results of the study are the following factors: the determinants of the success of the implementation of the LVC policy in Semarang City are very likely to make LVC an alternative funding for infrastructure, however, in order to achieve the successful implementation of LVC, the Semarang City government must be able to overcome various challenges.