Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning website designs. This study aims to test the effectiveness of a Kansei-based website that was designed in accordance with the Kansei-based standards for web design. Using an online Geneva Emotion Wheel survey, the results suggest that the Kansei-based website elicit favorable positive emotion from users

The presence of conventional bank and Islamic bank in Malaysia has created a competition in capturing customer. Customer of Islamic bank maintained their account with the bank if they are satisfied with the product and services offered to them. Other research reveals that the reasons for Muslim to choose Islamic banking are mostly due to religious concern and motives. This study investigates the relationship between religions; influence by family and friend and finally service quality with customers' behavior towards bank selection preferences. Data was collected from 380 customers using selfadministered questionnaires from various Islamic banks in Miri. Results reveal that service quality and preference of choosing Islamic bank in Miri has a strong and positive relationship. Ultimately, friends and family has more impact towards preference in choosing Islamic bank. Recommendation for future study also discussed.

<div class="WordSection1"><p>The mobile applications (apps) development has been gaining popularity for the past few years. Some mobile apps have been failing in its popularity because of the unattractive user interface and bad interaction with the apps. This was proven by previous researchers who have stated that the interaction between a user of mobile application and a graphical user interface could lead to some misunderstandings, errors and frustration from an inability to achieve a goal and could lead to failure of the mobile application. Most of the mobile application developers have been facing proper graphical user interface design recently. There is a noticeable lack of studies and research in the area of mobile application design compared to web application user interface (UI) design. Therefore, this research was done to evaluate the different gender on the mobile shopping application using eye-tracking technology. This research had proposed guidelines based on gender for mobile shopping application. These proposed guidelines can be preferred in the designing process of a mobile shopping application as it could provide a better user interaction and would prevent failure in its popularity by providing fast and user friendly interface.</p></div>

In recent years the emergence of smartphones has changed the definition of mobile phones. It has become an essential part of the peoples' communication and daily life. Mobile apps have become more popular nowadays with the emergence of smartphones. Mobile app is application software designed to run on perspicacious phones and tablet computers. Shopping apps are now the fastest growing apps among mobile apps. Mobile user interface design (UID) is an essential in the mobile apps development process. A poor user interaction in mobile apps could lead to failure of an app. The used of mental model theory could help the mobile apps developers to design a greater user interface (UI). This study discussed on how mental model theory implemented in interface design practices for a mobile shopping app development. Mental model theory using 'Localization' and content analysis method will be used throughout this research study. The expected output of this research is to develop a fast, user-friendly and strong visual hierarchy interface guideline for a UID of mobile shopping apps. According to this study, different gender had a different mental model on the user interface for a mobile shopping app.

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