Dalam rangka mendukung program pemerintah dalam menciptakan wirausaha dan mendukung peningkatan kualitas para UMKM maka prodi Manajemen akan memberikan pelatihan kepada para UMKM yang berada di lingkungan PKK Tiban Global, Pelatihan ini bertujuan meningkatkan kemampuan berwirausaha dan meningkatkan kualitas manajemen dan tata kelola keuangan sehingga dapat menciptakan UMKM yang mandiri. Kegiatan ini dilakukan melalui tiga tahap yaitu perencanaan, pelaksanaan dan evaluasi. Kegiatan pelatihan ini dilaksanakan dalam dua kali pertemuan yang dihadiri oleh 25 peserta dari pelaku UMKM di lingkungan PKK Tiban Global. Berdasarkan dari hasil dan pembahasan pada kegiatan ini, pelaku UMKM dibekali tentang pendidikan kewirausahaan, strategi pemasaran yang efektif dan pengelolaan keuangan sederhana serta mengenali berbagai skema pembiayaan yang dapat dimanfaatkan oleh pelaku UMKM.

The history of moneylenders has long been recorded in the journey of Indonesian people in general and in almost all regions in particular. In the city of Batam, this phenomenon is increasingly thick in traditional markets, due to trading activities that occur every day and a very high cash circulation. This research was conducted in the traditional market of Nagoya Baru Jodoh, a sample of 42 respondents who dug up data on how traders make loans to moneylenders who have been around for years in the midst of traders. The research approach was carried out qualitatively by the survey method by distributing questionnaires containing 36 statements to measure traders' perceptions about the factors influencing considerations in credit application decisions. Then the data is processed using SPSS version 21 with descriptive and inductive statistics using multiple linear regression analysis and moderating variable analysis. The results of this study are that partially, irrational and rational considerations have a significant effect on the decision to submit credit with a significance value of 0,000 and 0.024 respectively, while simultaneously also a significant effect with a significance value of 0,000. The moderating variable test shows a significance value of 0.146 or greater than 0.05 which means that the rational consideration factor has not been a barrier for traders to keep deciding on credit applications.

MSMEs are part of Indonesia's economic growth. This global pandemic has had a significant impact on all aspects of the world and in fact it is not only in foreign countries, the Indonesian state is also about a tremendous impact on the national economic sector, especially for Micro Enterprises; Small; and Intermediate. In recent years, developments in the MSME sector have had obstacles and weaknesses that are commonly faced by entrepreneurs in terms of improving their business performance, including the lack of a good capital system and the amount and source of capital, lack of managerial ability and skills in terms of operations, limitations in product marketing. products, unfair competition among businesses, and economic pressure which results in a narrow and limited scope of business. With the need to improve business performance in terms of increasing sales, capital, labor, market and profit growth, business actors need to implement a sales strategy in running a business. Therefore, this study aims to determine how the influence of the sales strategy with the sections of Customer Segmentation, Customer Priority and Targeting, Relationship Objectives and Sales Model, and the use of several sales channels on the performance of MSMEs. The population part of the study is all MSMEs in Batam City with sampling using purposive random sampling technique, thus this study took the number of respondents of 101 samples obtained in data collection. The data analysis in this study used descriptive statistical analysis and inferential statistics, namely Structural Equation Modeling Patrial Least Square (SEM-PLS) using the smart-pls 3.0 application. The results of this study indicate that the sales strategy with the characteristics of the use of several sales channels and customer segmentation has a significant effect on the performance of the UMKM, while the sales strategy with the characteristics of Customer Priority & Targeting and relationship objectives & the sales model have no effect on the performance of the UMKM.

A rapid increase in environmental concerns has prompted firms to engage in green innovation. This study aimed to analyze and synthesize theories that explain the effect of green innovation and financial performance on increasing firm value and financial performance on increasing firm value. This study uses a qualitative approach with the literature review method, which is an approach that examines and synthesizes previous research by selecting relevant literature, conducting analysis and mapping and interpreting literature synthesis. This study examines 25 articles from Google Scholar, Mendeley Search, Emerald insight and Harzing’s Publish or Pherish. This study maps the theoretical basis, other explanatory variables and research results from the previous literature. The underlying theories include the signaling theory and legitimacy theory. The synthesis of the research results shows three types of research results. The first is research which explains that green innovation has a significant positive effect on increasing firm value. Second is the research group which explains that green innovation has a significant positive effect on increasing firm value. The third is the research group which explains that financial performance significantly affects increasing firm value. The contribution of this research provides a conceptual framework that provides direction for future research. Keywords: green innovation, financial performance, and firm value