Women are an important part of today's business life. Nevertheless, research shows that gender discrimination is a frequently encountered problem in working life. These findings, however, focus on gender discrimination within the enterprise. In other words, gender discrimination practices that may exist during recruitment and placement before employment are relatively neglected in the literature. The aim of the study, in the framework of the ads and civil engineering context of Turkey, is to reveal whether there is gender discrimination in the job advertisements, which is the first stage of the recruitment process. Within the scope of the study, 112 civil engineering advertisement published on www.kariyer.net between 01-31 January 2019 has been examined by using content analysis method. Analysis shows that almost all of the job advertisements contain masculine / feminine expressions. Accordingly, it has been determined that the job advertisements examined are generally shaped by taking into consideration the masculine qualities in a way that will give advantage to male candidates. As a result of the study, it was concluded that direct and indirect gender discrimination was made in the job advertisements examined.

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Strong ethical climate at all levels is a necessity for any community to function in a healthy matter. This requirement has a far greater importance for the business world because it creates a favorable ground for ethics violations. In this context, in what extent ethical principles find a place in the business strategies of the company and the market is a question to be answered. Thus, with the thought to provide a perspective on the role of ethics in business strategy, large enterprises operating in Turkey have been investigated about how much ethical statements are used in the vision and mission expressions in this study. For the purpose of the research, vision and mission statements of top 100 companies in Fortune 500 Turkey List that announced on 2014 Fortune Turkey magazine have been investigated by using the content analysis method. The findings were discussed in the framework of the research objectives.

Sevdiye ERSOY YILMAZ 2 Özet:Kadınlar günümüz örgütlerinin ayrılmaz birer parçasıdırlar. Nitekim kadınların işletmeler içindeki sayılarının ve güçlerinin her geçen gün artmaya devam ettiği bir gerçektir. Buna rağmen yapılan araştırmalar örgütsel bağlamda kadınları erkekler karşısında dezavantajlı durumda bırakan politika, uygulama ve yapılanmaların halen devam ettiğini göstermektedir. Buradan hareketle bu çalışma, işletme amaçları ve değerlerini şekillendiren işletme stratejilerinin oluşturulmasında cinsiyetin rolüne ilişkin bir bakış açısı sunmayı amaçlamaktadır. Söz konusu amaç çerçevesinde bu çalışmada Türkiye'de faaliyet gösteren büyük işletmelerin vizyon ve misyon bildirilerinde "eril" ve "dişil" ifadelere ne düzeyde yer verildiği araştırılmıştır. Araştırmanın amacı doğrultusunda 2014 yılı itibarıyla Fortune 500 Türkiye Listesi'nde yer alan 150 işletmenin vizyon ve misyon bildirileri içerik analizi yöntemi ile incelenmiştir. Araştırma sonucunda incelen vizyon ve misyon ifadelerinde eril bir söylemin varlığı ortaya konmuştur. Ulaşılan bu bulgu literatürde konuya ilişkin süregelen tartışmaları destekler niteliktedir. TRACING GENDER IN VISION AND MISSION STATEMENTS: FORTUNE 500 THE CASE OF TURKEY Abstract:Women are an integral part of today's organizations. Indeed, it is a reality that the number and forces of women in business continues to increase each day. However, performed researches suggest that the policies, practices and settlements that leave women disadvanted against men still continue in organizational context. Hence, this study aims to provide a perspective on the role of gender in the creation of the business strategies that shape the targets and values of business. Within the framework of the said purpose, in this study, at what level the expression of masculine and feminine expressions included in the vision and mission statements of large enterprises operating in Turkey were investigated. For the purpose of the research, the vision and mission statements of the 150 companies that are listed in the Fortune 500 List of Turkey 1 Yrd. Doç. Dr., Çankırı Karatekin Üniversitesi, İİBF, "S. yazar", eminecetinel@karatekin.edu.tr, 2 Yrd. Doç. Dr., Çankırı Karatekin Üniversitesi, İİBF, sevdiyeyilmaz@karatekin.edu.tr