The explosion of cloud services over the Internet has raised new challenges in cloud service selection and ranking. The existence of a great variety of offered cloud services made the users think deeply about the most appropriate services that meet their needs and at the same time are adaptable to their context. Nowadays, online reviews are used for the purpose of enhancing the effectiveness of finding useful product information, having impact on the consumers' decision-making process. In this context, the current paper suggests a context-aware cloud service ranking approach using online reviews and based on sentiment analysis (CROSA). Its main objective is to ease the cloud service selection. The CROSA approach analyzes sentiments associated with service measurement index (SMI)-based service properties for each alternative cloud service. Moreover, it enhances the cloud service decision-making by supporting fuzzy sentiments through the intuitionistic fuzzy set theory and PROMETHEE II. The experimental results presented in this paper show that this approach is efficient and performing.

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PurposeThe purpose of this paper is to analyze cloud reviews according to the end-user context and requirements.Design/methodology/approachpropose a comprehensive knowledge base composed of interconnected Web Ontology Language, namely, modular ontology for cloud service opinion analysis (SOPA). The SOPA knowledge base will be the basis of context-aware cloud service analysis using consumers' reviews. Moreover, the authors provide a framework to evaluate cloud services based on consumers' reviews opinions.FindingsThe findings show that there is a positive impact of personalizing the cloud service analysis by considering the reviewers' contexts in the performance of the framework. The authors also proved that the SOPA-based framework outperforms the available cloud review sites in term of precision, recall and F-measure.Research limitations/implicationsLimited information has been provided in the semantic web literature about the relationships between the different domains and the details on how that can be used to evaluate cloud service through consumer reviews and latent opinions. Furthermore, existing approaches are lacking lightweight and modular mechanisms which can be utilized to effectively exploit information existing in social media.Practical implicationsThe SOPA-based framework facilitates the opinion based service evaluation through a large number of consumer's reviews and assists the end-users in analyzing services as per their requirements and their own context.Originality/valueThe SOPA ontology is capable of representing the content of a product/service as well as its related opinions, which are extracted from the customer's reviews written in a specific context. Furthermore, the SOPA-based framework facilitates the opinion based service evaluation through a large number of consumer's reviews and assists the end-users in analyzing services as per their requirements and their own context.