ÖzBu araştırmanın amacı, Yi ve Gong (2013) tarafından geliştirilen Müşteri Vatandaşlık Davranışı Ölçeğinin Türkçe versiyonunun gerçerlilik ve güvenilirlik analizlerini gerçekleştirmektir. Bu çalışmada müşteri vatandaşlık davranışı ölçeğinin Türkiye'de de yapı geçerliliği bağlamında test edilerek Türkçe'ye uyarlanması hedeflenmiştir. Araştırmanın örneklemi, İzmir ili 1. Sınıf restoran işletmelerinden hizmet satın alan 435 müşteriden oluşmaktadır. Veri setinin analizinde keşfedici ve doğrulayıcı faktör analizinden yararlanılmıştır. Keşfedici faktör analizi sonuçlarına göre, her bir maddenin faktör yükü .60'ın üzerindedir. Kaiser-Meyer-Olkin değeri .792, Bartlett Küresellik Testi için Ki-Kare: 2943,910, p değeri: ,000. olarak tespit edilmiştir. Özdeğerleri birin üzerinde olan 4 faktör, toplam varyansın .67.674'ünü açıklamaktadır. Cronbach's Alpha (güvenilirlik katsayısı) değeri ise .825 olarak hesaplanmıştır. Doğrulayıcı faktör analizi sonuçlarına göre ise, uyum iyiliği kriterleri çerçevesinde, modeldeki ilişkilerin örneklem verisi ile iyi derecede tutarlı olduğu bulunmuştur (Ki-Kare Uyum Testi (x2/sd) değeri; 2,91, CFI=0,94, NFI= 0,92, RMSA= 0,07, GFI= 0,94, AGFI= 0,91). AVE skorları 0,55 ile 0,78 arasında, bütünleşik güvenilirlik değerleri ise 0,81 ile 0,91 arasındadır. Ayrıca araştırma bulgularına göre, müşteriler sırasıyla en çok restoranı tavsiye etme ve restorana geribildirim sağlama davranışı göstermekte, daha sonra diğer müşterilere yardım etme, en az ise restoranı tolere etme davranışında bulunmaktadır. Yi ve Gong (2013) tarafından geliştirilmiş müşteri vatandaşlık davranışı ölçeğinin, İzmir ili 1. Sınıf restoran müşterileri örnekleminde, geçerlilik ve güvenilirliği test edilmiş, orjinal ölçek veri seti ile incelenmiş ve ölçeğin geçerli ve güvenilir olduğu tespit edilmiştir. AbstractThe aim of this research is to perform the validity and reliability analyzes of the Turkish version of the Customer Citizenship Behavior Scale which is developed by . This study tested the validity of customer citizenship behavior scale in the context of the structure in Turkey is aimed to be adapted into Turkish.The sample of the study consists of 435 customers who purchased services from the 1st Class restaurant establishments in İzmir. In the analysis of the data set, exploratory and confirmatory factor analysis was used. According to the exploratory factor analysis results, the factor load of each item is over .60, The Kaiser-Meyer-Olkin Measure of sampling adequacy was .792 and the Bartlett's Test of Sphericity was 2943,910 (p < .000). All factors with eigenvalues above one together explained 67.674% of the total variance. Cronbach's Alpha (coefficient of reliability) was calculated as .825. According to the confirmatory factor analysis results, within the framework of goodness of fit criteria, the relationships in the model were found to be well consistent with the sample data (Chi-Square Fit Test (x2 / sd) value; 2.91, CFI = 0.94, NFI = 0.92, RMSA = 0.07 GFI = 0.94, AGFI = 0.91). AVE scores are between 0.55 and 0.78 and c...

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This research includes findings and interpretations aiming to determine theoretical information on gastronomy tourism and international visitors’ gastronomy behaviors and expectations in terms of Aydın province model. The problem sentence of the research in which Aydın province’s gastronomic properties are aimed to be determined and the fulfillment level of the international visitors’ gastronomy behaviors and expectations are aimed to be measured accordingly has been determined as: “what is the fulfillment level of the international visitors’ gastronomy preferences and expectations within the scope of Aydın province gastronomic properties?”. Along with this general problem sentence, other sub-problems have been tried to be replied as well. The first stage of the research was completed with a questionnaire applied to tourists staying in Kuşadası in order to determine the preferences and expectations of the tourists who visited the region. At the second stage of the research, a semi-structured interview form was applied to the participants in order to determine Aydın province’s gastronomic properties from a qualitative point of view. At the third stage of the research, international food festival attendants were requested to make an assessment on the menu which reflects the gastronomic properties of Aydın province through the assessment form of the World Association of Chefs' Societies with the intention of assessment of the determined gastronomic properties of the province.

PurposeThe study aims to examine the mediating effects of escapism (ESC) and ethnic food experience (EFE) in the relationship between diversity (DIV) and behavioral intentions (BI) of visitors attending Hoi An International Food Festival held in Vietnam.Design/methodology/approachThe research takes a predictive and explanatory approach rather than theory confirmation. Partial least squares (PLS) algorithm was used to analyze multiple mediation. The data were collected from 323 attendees through a self-administered questionnaire.FindingsThe research highlights that escapism and EFE have positive and significant mediating effects on the relationship between DIV and BI. Furthermore, while EFE is the most important predictor of BI, escapism has emerged as an antecedent variable that deserves to be given the highest importance. Finally, visitors who are participating in their first international food festival do not seem to consider the nexus between DIV and ESC as much as repeaters.Research limitations/implicationsThe study's limitations include the collection of data from a single festival and the fact that the analyses are only quantitative. The results contribute to festival organizers by revealing the importance of multiple mediation roles.Originality/valueThis study contributes novel insights to the literature on festival and event management, extending previous studies and filling a gap by proposing ESC and EFE as multiple mediators in the nexus between DIV and BI. The present study provides a comprehensive examination of the influence of individual variables previously analyzed separately on festival-goers' experiences. This facilitated the identification of crucial aspects of the circumstance, thereby reducing any ambiguity.