The research aimed to describe the character values on the animation series of Upin and Ipin. Qualitative method was conducted in this research to figure out the character values in a movie. This current research examined five titles in the series of Upin and Ipin. The data collection was carried out by selecting five titles, recording the stories, rewatching it ten times and eventually transcripting the plot. Data analysis was employed by identifying the character values from each of movie title and presented in table form. The result showed that the character values on the animation series of Upin and Ipin were helping each other, tolerance, creative, democrate, brave, smart, appreciate each other, religious, and compassion. This research recommended the students to watch movies which contained positive character. Key Word:Informal Media; Education; Character; Animation Movie; Upin and Ipin