The present research aimed to find out the students’ awareness towards the concept of communicative competence and to discover if exposure serves as a tool in the development of the latter. Applying a mixed-method research design, quantitative and qualitative data were gathered with three different instruments: a face-to-face questionnaire, a semi-structured interview, and a structured observation. The subjects consisted of forty-six English as a Foreign Language learners in the intermediate and advanced levels in the Tourism major at the Universidad Autónoma de Ciudad Juárez. Eleven questions were designed to find out the students’ awareness on communicative competence and its components. The interview was based on the elements of communicative competence and the activities related to exposure to the target language. The observation considered details in regards to the students’ performance in the linguistic and pragmatic components of communicative competence. Results indicated that participants are aware of the concept under study and its components. Their answers to the interview and their performance in the observation proposed that exposure to the target language have been used towards the development of certain elements in their communicative competence. Recommendations derived from the present study include making students comprehend what the acquisition of a communicative competence encompasses, which is to manage the target language through the use of the four skills. Secondly, it is of great importance to promote in students the habit of practicing the target language outside the classroom. Finally, it is necessary to pay attention to phonological features such as word stress, pitch, and intonation to improve pronunciation.

The aim of this chapter is to present the activities and results from a didactic strategy developed to generate concept designs that can be perceived as possible objects to be manufactured. This strategy is directed towards university students on an intermediate level with low performance in the industrial design major. Similarly, this chapter analyzes the importance of creating concept designs for promoting touristic destinations through a logo. The methodology for the present study is of qualitative nature and employs action research. Some methods stemming from a focus on user-centered design and creativity procedures were utilized. The collage technique and a semi-structured interview were the tools utilized on focus groups. It was concluded that the pedagogical proposal contains activities that assist the student in generating ideas in a systemized way. These actions can be applied with different purposes such as creating a design with the aim of promoting a product and a touristic destination.

El senderismo es una actividad al aire libre que además de ser una práctica saludable demanda el cuidado del ambiente e incrementa la atracción turística por medio del aprovechamiento de los recursos naturales. Una planeada organización para su implementación traería un desarrollo económico a comunidades desfavorecidas.

Este compendio se constituye una recopilación ordenada y actualizada de las principales ponencias de los autores sobre experiencias de gestión y normas legales en México, Perú y Colombia, que rigen la actividad de la gestión empresarial. Teniendo en cuenta que los procesos y procedimientos de trabajo administrativo constituyen elementos primordiales para la adecuada operación de las áreas que conforman la estructura orgánica de las instituciones, se convocó a expertos en la materia a aportar con sus investigaciones y experiencias en la presentación de estos temas, que son de especial interés para quienes tienen como desempeño de que quehacer la gestión de organizaciones e instituciones.