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On Guy Fawkes Day in 1876 an angry mob of retailers staged a charivari in the fashionable shopping promenade of Westbourne Grove in Bayswater. Their demonstration targeted William Whiteley, a linen-draper rapidly expanding his shop into London's first department store. With his recent addition of a meat and green grocery department, Mr. Whiteley “had made himself exceedingly distasteful” to the “provision dealers in the district.” This distaste turned into a raucous procession through the neighborhood's streets. Around noon, “a grotesque and noisy cortège entered the thoroughfare [Westbourne Grove]. At its head was a vehicle, in which a gigantic Guy was propped up … vested in the conventional frock coat of a draper … conspicuous on the figure was a label with the words ‘Live and Let Live’ … in one hand of the figure a piece of beef bore the label ‘5 1/2 d.’ and in the other was a handkerchief, with the ticket ‘2 1/2 d. all-linen.’” Dressed in their traditional blue frocks and making “hideous” noises by banging cleavers against marrow bones, Bayswater's butchers finally disposed of Whiteley's effigy in a bonfire in nearby Portobello Road.The English charivari, “rough music,” was a communal protest that censured both public and private behaviors. Female scolds, wife beaters, or couples united in apparently mismatched unions might all be chastised in this way. These noisy protests were also directed at any individual who, as E. P. Thompson described it, rode “rough-shod over local custom.”