In keeping with this month’s theme of trustworthy information, the editors of this column have written about the ways that libraries have capitalized on the currency of this topic to market themselves and their information literacy programs.—Editors

Just as librarians weed their collections to make sure materials are relevant, up-to-date, and in good condition, they should also weed their marketing efforts. The first step is to take stock of marketing plans both physical and digital, and the second step is to decide which efforts command more time and which deserve less. This article introduces librarians to the process of taking stock of a marketing plan.-Editors

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