Purpose – The purpose of this paper is to analyze the influence of the motivation to adopt International Standards Organization (ISO) 9001 on both the internalization of the standard, namely the active day-to-day use of its main underlying practices, and the benefits obtained from its adoption. Similarly, the influence of the internalization on the benefits derived from ISO 9001 is analyzed. Design/methodology/approach – A longitudinal survey was carried out on a sample of 110 Spanish organizations that adopted the standard in its early phase of dissemination. These organizations were surveyed in 1999 and, 12 years later, in 2011. Findings – The results show that, contrary to the results of previous research work, early adopters driven by internal motives experience neither higher levels of internalization of ISO 9001 nor higher benefits from adoption of the standard. Nevertheless, there is clear evidence that in the long run a higher level of internalization leads to greater benefits from the adoption of ISO 9001. Originality/value – The adoption of ISO 9001 is a dynamic process in which certificating organizations play an important role.

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This article analyzes how organizations communicate their voluntary environmental management certification. Previous research suggests that firms use certification to signal and to create a better public image as one of their main objectives in adopting environmental management standards. How organizations communicate their certification to their stakeholders has not been fully researched. To fill this gap, this work focuses on the hospitality industry, one of the most relevant sectors for environmental certification, and Eco-Management and Audit Scheme, one of the most demanding certification schemes. On the basis of the analysis of the communication practices of 201 certified European hotels and 37 interviews with managers from certified hotels, the findings are surprising. The great majority of organizations included in the study engage in no significant communication activity. The results cast doubt in the idea that improving corporate image is one of the main drivers to adopt third-party voluntary certification.

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This article presents a conceptual and empirical review of the literature related to the link between the different perspectives, models, and tools associated with Quality Management and Environmental Management. Several academic works identified in the literature that aimed to establish conceptual similarities between QM and EM are reviewed and discussed. In general, terms, the scholarly literature suggests that the main quality practices and programs associated with the Quality Management paradigm-such as ISO 9001 and Total Quality Management-facilitate the adoption of environmental practices associated with corporate Environmental Management. However, there is evidence of certain limitations driven by different biases, whether or not they are recognized in the reviewed publications. The concentration on some avenues of research focused on very detailed aspects of the linkage between QM and EM is discussed. Conversely, lines that have been overlooked and are in need for more research were also identified. The implications for scholars, such as suggestions for further research, are included as a contribution of the article.