PurposeThis study aims to determine the direct effect of entrepreneurial orientation on family business performance. This study also discusses the role of family involvement as a mediating variable and the role of gender as a moderating variable in the relationship between entrepreneurial orientation and family business performance.Design/methodology/approachA total of 328 hotels in Yogyakarta, Indonesia, were selected as samples by the convenience sampling method. Primary data is collected through structured questionnaires that are delivered by themselves to key people in the hotel such as owners, directors and key staff (HRD, financial, relationship). Hypotheses are tested by structural equation modeling procedures using AMOS 22.0. Sobel test is used to determine the indirect effect of the mediation variable.FindingsThe results showed that entrepreneurial orientation had no significant effect on family business performance. Family involvement acts as a full mediation in the relationship between entrepreneurial orientation and family business performance. Gender acts as a moderating variable that can strengthen the relationship between entrepreneurial orientation and family business performance. The results showed support for previous research.Research limitations/implicationsThe results of the study cannot conclude the national family business because it adopts convenience sampling and the sampling area is limited in Yogyakarta. Future research can use a larger sample. This study only researches hotels managed by family businesses, so it is not feasible to conclude for family businesses in general. Future research may choose to use several types of family businesses so that more varied results can be obtained. Future research could also compare hotels managed by family businesses with non-family businesses. The results also found that in addition to gender roles, respondent heterogeneity was an important component in the study of social identity. Therefore, research examining the influence of different cultures on the relationship between entrepreneurial orientation and family business performance should be an extraordinary topic for future study. Other results from this study also indicate that there is a role for religion in improving hotel performance. Future research is needed to further explore Islamic business modeling for family businesses.Practical implicationsThis finding has significant implications that can help family businesses in developing strategies that are suitable for business management. Entrepreneurial orientation occupies a strategic position in developing sustainable competitive advantage in the family business of the tourism sector especially the hotel business in Yogyakarta for the better. Besides, the results of the study also showed that entrepreneurial orientation had no significant effect on performance. This relationship becomes significant when combined with active family involvement. This finding also shows that entrepreneurial orientation has the potential to have a more beneficial effect because of the active involvement of the family in helping with business management, alleviating business-related problems, and having a significant influence when the family also acts as management.Social implicationsResearch findings indicate the role of gender in strengthening the relationship between entrepreneurial orientation and family business performance. This provides a good position for women in the social environment to show achievement. To place women on the side of gender equality and justice in the family business in Indonesia. By opening wider access for Indonesian women in the realm of business management, expanding women's participation in a family business, increasing the role of control for women, and increasing women's knowledge and skills to increase the benefits in managing family businesses so that they have sustainable resilience in the face of global competition.Originality/valueThe results of this study provide a new model in providing an overview of the direct and indirect roles (mediating and moderating) in the assessment of family business performance. This study uses three variables which are important in performance appraisal, namely entrepreneurial orientation (independent variable), family involvement (mediating variable) and gender (moderating variable). Where research that combines these four variables, directly and indirectly, has never been done before.

Amid the economic pressures caused by the COVID-19 pandemic, individuals' interest in investing is increasing over time because investing is no longer considered difficult to do. This research aims to find out the influence of Financial Literacy, Financial Behavior and Financial Experience on The Millennial Generation Investment Decision in Batam partially. The sample used in this study amounted to 80 samples. Research methods use associative and quantitative methods with multiple linear regression data analysis techniques. The results of this study show that partially the variables of Financial Literacy, Financial Behavior and Financial Experience have a positive effect onInvestment Decisions. The effect of variables of Financial Literacy, Financial Behavior and Financial Experience on investment decisions was 71.5% and the remaining 28.5% was influenced by other variables not studied in the study.

This literature review aims to gain an in-depth understanding of many practical applications as a strategy to increase the marketing of small household business products, mainly social media networking applications. We think that in this era of increasingly networking, there is no mistaking that even small businesses are still integrated into the social networking system to increase marketing through various social media platforms. This study uses secondary data from scientific findings from some publications, both books, and scientific journals, especially in the marketing business. We have made research efforts to get the essence of understanding that can answer the problem of studying digital-based marketing literacy, especially this social media. Our strategy for getting the gist of the answer is through data analysis, which we believe is under a phenomenological approach, which starts with coding data analysis, then evaluates the data sharply, and we also interpret it so that we will be able to take the findings as conclusions that can answer the problem validly and impressive.

The purpose of this study was to examine the effect of profitability, firm growth, firm size andcapital structure on firm value as proxied by EPS (Earning Per Share) in Islamic commercial bankcompanies registered with OJK for the 2015-2019 period. The independent variables in this studyare profitability, firm growth, firm size and capital structure, while the dependent variable is firmvalue (EPS). The population in this study were Islamic commercial banking companies in the2015-2019 period. The data collection technique used was purposive sampling, in order to obtaina sample of 11 companies with 55 data that matched the criteria. The results of this study showthat profitability has a positive effect on firm value, firm growth does not have a positive effect onfirm value, firm size has a positive effect on firm value, and capital structure has a negative effecton firm value

The purpose of this research was to determine the effect of brand awareness, brandassociation, brand image, and word of mouth on purchase decisions. The populations in thisresearch are Banyumas citizen. The sample selection in this study was carried out bypurposive sampling. The samples used in this research are 100 samples. The data analysistechniques used in this research are descriptive statistics analysis, instrument test, classicalassumpsion test, multiple regression analysis, goodness of fit test, and hypothesis testing. Theanalysis result show that brand awareness, brand association, dan brand image has no apositive effect on purchase decisions meanwhile financial experience has effect on purchasedecisions.