PT. Furnilux Indonesia is a company that runs in the field of services where the goods offered are furniture or more precisely items related to household equipment such as: chairs, tables, wardrobes, decorative cabinets and others. Companies rarely communicate to consumers so consumers rarely know the existence of PT. Furnilux Indonesia and the company are very out of date in communicating its products to consumers. Consumers complained about the product motives that were laughing to consumers not in accordance with what was promised. The purpose of this study was to analyze the effect of marketing and product communication on purchasing decisions at PT. Furnilux Indonesia.The population in this study are consumers at PT. Furnilux Indonesia, located in Medan, North Sumatra, 125 people began in March 2020 – June       2020. So the sample of this study was 95 respondents. Data collection techniques used are: questionnaire, questionnaire, library research. Analysis of the data used in this study is multiple linear regression analysis.The results showed that marketing communication partially affected purchasing decisions at PT. Furnilux Indonesia. Partially, the product affects the Purchasing Decision at PT. Furnilux Indonesia. Simultaneously marketing communication and product influence on purchasing decisions at PT. Furnilux Indonesia.
Bandar Khalipah village is one of the villages located in Percut Sei Tuan District, Deli Serdang Regency North Sumatra Province with an area of 883 hectares. Administratively Bandar Khalipah village consists of seventeen hamlets.Currently the role of the village apparatus in carrying out its function of protecting the community is quite good and acts as a motivator and the mediator in the community is quite good and plays an active role as amotivator and mediator in the community the cooperation of the village apparatus and its apparatus(hamlet head) is going well. It is known thay on average local residents are also the majority of their income from labor and farming. Those who have uncertain incomes and also have problems faced by the residents of Bandar khalipah village are household waste that is not managed properly, therefore by managing household waste both wet and dry to be used as products of economic value, namely eco enzymes and briquettes can help the economy of the village of Percut Sei Tuan sub-district as additional income and the surrounding environment becomes cleaner.
During the Covid-19 period, the demand for goods decreased so management must be able to achieve the company's target by increasing consumer buying interest. The purpose of this study is to determine and analyze the influence of Product Diversification and Brand Associations on Buying Interest at PT. Arinvi Mitra Lestari. The sampling technique used a simple random sampling method. The samples used in this study are: the company’s customers, amounting to 92 people. The data analysis method used multiple linear regression analysis. In conclusion, Product Diversification and Brand Associations simultaneously have a positive and significant effect on Buying Interest of PT. Arinvi Mitra Lestari, Deli Serdang. Partially, Product Diversification has a positive and significant effect on the Buying Interest of PT. Arinvi Mitra Lestari, Deli Serdang. Partially, the Brand Association has a positive and significant effect on Buying Interest of PT. Arinvi Mitra Lestari, Deli Serdang. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value of 0.526 which means that Product Diversification and Brand Associations can explain the Buying Interest of 52.6% and the remaining 47.4% is influenced by other variables outside of this study such as brand equity and so on.
This research tests and analyse the influence of customer's prior experience toward procedural justice and interactional justice perceived by customer toward the process of service recovery through the moderation role of customer personality in the e-banking service on three state-owned banks in West Java, Indonesia. The respondent of this research is e-banking customer in three banks (BRI, BNI, and BTN) in West Java, Indonesia with 300 respondents. The analysis technique that is used is Structural Equation Modeling (SEM). The research result proves that: (1) there is a positive and significant influence of customer's prior experience toward interactional and procedural justice, (2) customer's experience moderates the influence of customer's prior experience toward interactional and procedural justice. This research result provides theoretical contribution toward the development model of customer's prior experience in the process of service recovery on e-banking service with the moderation variable of customer personality. Besides, this research finding is also useful for e-banking service in Indonesia as a strategy to decide service recovery that provides sense of justice as the key to customer satisfaction.
This study aims to determine the effect of intellectual intelligence, emotional intelligence and spiritual intelligence on employee performance. The research method used was quantitative, with 60 respondents who were taken using proportionate stratified random sampling. The analysis technique used in this study is multiple linear regression and hypothesis testing. From the results of partial testing that intellectual intelligence has a positive and significant partial effect on employee performance. Emotional intelligence has a positive and not significant effect partially on employee performance. Spiritual intelligence has a positive and significant effect partially on employee performance. The coefficient of determination is 0.834 meaning that employee performance can be explained by the variables of intellectual intelligence, emotional intelligence and spiritual intelligence of 83.4% while another 16.6% is explained by other variables such as motivation and work discipline.
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