In the globalization and severe competitive environment, especially service organizations in maritime industry can survive only if they offer better services via their employees. High-performance of employees can lead them to organizational success and improve their competitiveness. So as service providers, the employees' satisfaction and motivations become more important in service organizations. This paper aims to measure the job satisfaction level of employees in liner ship agencies operating in İzmir. In addition, whether the job satisfaction levels differ according to demographic characteristics is investigated. In order to reach the aim of the research, as a quantitative research method, the survey method has been used. Collected data have been analyzed by SPSS 20.0 and Amos software programs. The research findings have revealed that the less satisfied items are compensation and advancement, and the more satisfied items are job security and co-worker items. And also, some differences have been observed between demographic characteristics of respondents and their job satisfaction. This research is thought to have a contribution to liner shipping sector and the literature related to the subject.

The internal marketing concept is an important part of holistic marketing and services marketing triangle, and it argues that the needs and wants of employees must be satisfied by viewing them as internal customers. The main purpose of this research is to investigate the effects of internal marketing