The study is about the Al kazemi Group in Kuwait. It is a large group and well knowned in service sector of the Kuwait. They are currently involved in the businesses related to shipping and logistics, travel and tourism, real estate, hospitality and FMCG (Fast moving consumer goods). N travel and tourism business they are working as the sales agents for many transportation companies like Royal Air Maroc, Aegean Airline and Egypt Air. In hospitality business they have established two hotels named as New Park Hotel and Latif Hotels. These hotels are considered among very top rated hotels in Kuwait. In the project the discussion is about the launch of bus service for the tourist in Kuwait. They could offer this service to the guests that stay in their hotels. They can make this service popular among the guests and the local citizens by providing it free of cost initially.
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