No abstract

<span style="font-family: 'Times New Roman','serif'; font-size: 10pt; mso-fareast-font-family: 'MS Mincho'; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" lang="EN-GB">Cost of airline service consist of many parameters, including load factor, which is important for airline decision making. Short-haul flights compete with many other ways of transportation on short distances which makes demand very sensitive. This brings up the question how to set optimal costs for short haul flights.</span>

Abstract-This article describes the demand elasticity of air transport and algorithm of demand modelling that is used as part of reservation system. The next section explains Quantitative Share Index that quantifies the market share for each carrier in the monitored market and Herfindahl Hirschman Index that quantifies the concentration of service providers in this market. The last chapter describes the choices of air travel itinerary.

This thesis is about visual identity and branding in context of an air transportation. It points out especially the exceptions and speciallities connected to an airline. It brings information about typography, theory of colours, logos, crew uniforms' style and design of aircraft livery. Each of these parts has been analyzed from historical and even contemporary point of view. It also describes the bindings among these parts. The key part of this thesis is the manual of active making and sustaining brand which should be used while changing a visual identity or some of its parts.

-This article addresses the operational analysis of a possible fusion of customer centers belonging to Travel Service and Czech Airlines. It specifically concerns itself with the current state of both these departments and on the basis of these analysis suggests possible variations of such a fusion. Obstacles in the way of an effective fusion are also dealt with in this article. Apart from identifying such hurdles, the article also suggests steps leading to overcoming these, or altering these in such a way, that they shall no longer present a problem.