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The current study aims to highlight the importance of integrating cultural heritage into contemporary life as a means to contribute to the economic and tourism development of a historical area and as an asset to local development. The study focuses on the cultural goods of Arcadia in central Peloponnese, Greece, an area of great history and rich architectural heritage, which gives a distinct cultural identity to the region. The overall objective of the current research is to describe how the different kinds of cultural benefits, derived by tourism, are perceived by the local community. A questionnaire based survey, conducted in Arcadia during the period 2012-2014, demonstrates that the locals strongly support the promotion of the architectural richness of the region in order to become an attraction for visitors, contributing both to the improvement of the quality of life, as well as the economic and tourism development of the area. The survey results confirm that cultural tourism is seen as an opportunity to contribute to the economic and cultural sustainability of the area and the local community. The implementation of a linear regression model shows that education is the key factor influencing the residents' view regarding the promotion of cultural tourism in the region.

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