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Sustainability should neither be dystopian, nor utopian, but better protopian. To achieve this, thinking green for the common good and benefit for all from all, does not only require thinking smart or green but also thinking together. This paper attempts to define a new set of organizational processes needed for a company to reach a continuous innovative and sustainable strategy by utilizing primarily its own human intellectual capital in an unbiased and democratic way. Such an approach can transmit an organization into a new management typology and leadership that can be defined as a Green Ocean strategy. The paper introduces the Green Ocean Strategy concept via a business transformation framework that can lead an organization from the Red to the Blue and from the Blue to the Green Oceans strategies. The framework is supported by phases, stages, processes, preconditions, and postconditions towards its effective adaptation.

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A recent analysis of the Fermi Large Area Telescope data provided evidence for a high-intensity emission of high-energy gamma rays with a E −2 spectrum from two large areas, spanning 50 • above and below the Galactic centre (the "Fermi bubbles"). A hadronic mechanism was proposed for this gamma-ray emission making the Fermi bubbles promising source candidates of high-energy neutrino emission. In this work Monte Carlo simulations regarding the detectability of high-energy neutrinos from the Fermi bubbles 4 with the future multi-km 3 neutrino telescope KM3NeT in the Mediterranean Sea are presented. Under the hypothesis that the gamma-ray emission is completely due to hadronic processes, the results indicate that neutrinos from the bubbles could be discovered in about one year of operation, for a neutrino spectrum with a cutoff at 100 TeV and a detector with about 6 km 3 of instrumented volume. The effect of a possible lower cutoff is also considered.