The article gives the analysis of the applicability of the concepts "labour productivity" and "productivity of an economic system" at different stages of creating added value in the new industrialization. The main tools for managing productivity have been identified and those that can be applied in short term and with minimal costs by identifying internal production reserves have been selected. The structuring of short-term and long-term goals of increasing labour productivity has been carried out, and tools for managing labour productivity that are effective in short term have been proposed. On the basis of the study of the level and dynamics of labour productivity at some enterprises of the machine-building complex of Samara region and with the use of economic and statistical methods of analysis, namely, time series analysis, index method and factor analysis forecast tools have been developed. The constructed econometric model of the correlation dependence of labour productivity on the capital productivity index has a high degree of approximation and can be recommended as a model for forecasting labour productivity at industrial enterprises. This is especially important when developing a strategy for the transition to digital industrialization.

The article presents theoretical and methodological analysis of the concept of social rationality. The main approaches to the rationality as an aspect of socio-cultural reality are described. Some implications of the term used in sociological and philosophical literature are revealed. The issue of the relevance of the study of rationality as a modern cultural value is touched upon.

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The relevance of modern Russian anonymous architecture is studied. The evolution of the concept «anonymous» and the variety of its connotations in different contexts are viewed. A brief overview of researches influenced on new values formation is presented. Philosophical and cultural background of inclusion of anonymous language in professional field are analyzed as well as mutual influence of artistic and architectural practices. The question of research typological boundaries is raised. The examples of anonymous language legitimation in Russian and world professional architectural practice are presented. Potential values of Russian vernacular architecture are revealed and classified for professional practice. Objects created by non-professionals demonstrate respect for the place, cultural continuity, careful attitude to things, to manual labor and love of folk material culture.

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