Local culture has remained a valuable commodity and activity for attracting tourists up to the present day. Tourism development is also aided by the creative sector, which is a component of the creative economy, which is intended to become a new engine for the national economy. Culinary art is exceptional in the creative industry sector since it has a significant multiplier effect on the industry's growth. This study employs a qualitative methodology in conjunction with a phenomenological research plan. Primary data were gathered through in-depth interviews with tourism industry participants and competent tourism officials. Culinary goods in Palembang are classified into two categories: traditional culinary and modified culinary. There are 50 classic culinary locations and 45 modified culinary locations, each with a unique distribution map. While the traditional culinary district is concentrated around the Musi River, the modified culinary district is scattered more equally throughout the urban region. Of course, the ingenuity of this program provides an alternate solution to the city of Palembang's economic challenges. Palembang's Malay community controls the pempek industry. There are between 50 and 60 culinary service companies in Area 26 Ilir. The site is advantageous because it is close to the city core and the hub of Musi River tourist activities. The existence of pempek as a creative product is strategically important because it is psychologically and economically capable of multiplying the culinary market circulation in Palembang. The multiplier effect can be seen from visiting interest and tourist spending, investment, government financing in the culinary industry which has an economic impact in the form of increased output, added value, increased income, and the creation of manpower as well as an increase in regional original income (PAD) in South Sumatra.