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Design, Development and Production have largely relied on the same, often manual, methods despite all the technological advances happening in the world outside of fashion and apparel. Ten years ago, academic research (by contrast to the existing 3D virtual software solutions) posited about clothing companies complaints' on the lack of effective garment-oriented CAD packages to design directly in 3D and provide the model list with tools for shape modelling and cloth behaviour simulation. Although, common place in other sectors, 3D virtual prototyping in the apparel industry has been slow and complex. A qualitative research investigating the level of the technology implementation in the early adopters, the vision of the big corporations, entrepreneurs and professional users for the global clothing and fashion industry as well as the challenges, opportunities and barriers that need to be overcome in order for digital prototype to accelerate business processes on an integrated basis.