In an extremely competitive economy, companies need to get ahead of competition as fast as possible, both in delivering quality of products and services, but also in extending their lifecycle to match the expectations and needs of customers. Analysing where product and service systems are lacking in terms of customer requirements is crucial. Currently it might take some time for information to travel from customer to producer, since the connection may include stores and local representatives before reaching the products' and services' designers. Although this information is readily available in social networks, the issue resides in efficiently merging and showing it in a simple and meaningful way to the designer of new products and systems. By identifying important parameters in posts and opinions, data becomes easier to qualify and, as a result, easier to identify by a designer. In this document, we describe a solution for this problem.