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This paper reports on the experience of the first Placetelling® training course in Santo Antão and Santiago, Cape Verde, promoted by Società Geografica Italiana and Fondazione Lelio e Lisli Basso. Placetelling® is a particular type of storytelling of places that promotes local development and helps to develop a sense of identity and belonging among the members of the community. Indeed, Placetelling® supports local communities to become directly engaged in the preservation of their common legacy in order to transmit it to coming generations. Tourism is the field where Placetelling® can best express its potential. This is particularly true for what concerns tourism to islands. The paper shows the first results of what we can define as a “maieutic reworking of local heritage” in Cape Verde, through the sharing of narrative and symbolic artifacts. Special attention will be dedicated to some crucial issues: The involvement of stakeholders through the lenses of empowerment, the discrepancies between how sense of identity is perceived by the locals and how it is communicated to tourists, and how and to what extent Placetelling® can change stakeholders’ awareness of their own cultural heritage.

rosArio de iulio 2Resumo -À escala local o turismo sustentável requer o desenvolvimento de uma configuração atractiva, coerente com o quadro dos recursos territoriais e com as expectativas do mercado, capaz de interpretar em termos dinâmicos e inovadores as formas evolutivas da procura, baseando -se nas especificidades territoriais. a análise dos recursos locais adquire assim um papel estratégico, no âmbito da definição das políticas do turismo, fornecendo aos actores locais um enquadramento competitivo, indispensável para a realização de escolhas estratégicas e a antevisão das trajectórias de desenvolvimento do território. O texto visa propor uma metodologia de avaliação da competitividade turística do território, que leva à distinção da melhor posição estratégica, entendida como uma configuração turístico -atractiva, que permite ao território exprimir na totalidade as suas próprias potencialidades sem renegar, por um lado, a dimensão de identidade (coerência territorial) e, por outro, as condições específi-cas do mercado turístico (coerência do mercado). Para ser eficaz, o planeamento turístico deve apoiar -se num modelo de análise da competitividade, que permita ler e interpretar as vocações territoriais, tornando -as indicações prescritivas para a acção política.Palavras -chave: recursos, atractividade turística, vocação turística, competitividade.abstract -AssessinG the touristic comPetitiveness of the PortuGuese territory. On a local scale, sustainable tourism entails the development of an attractive pattern consistent with the framework of territorial resources and market expectations. such a pattern should therefore be adaptive to any changes in the demand in new and dynamic terms, appealing to the territorial features of the local context. Hence, the analysis of territorial resources comes to play a key role in the development of tourism policies, providing local stakeholders with the competitive skills necessary to make their own strategic choices and to plan territorial development paths. the paper proposes a method for assessing the touristic competitiveness recebido: agosto, 2010 aceite: novembro, 2010. of an area with the aim of identifying the more appropriate strategic positioning, meant as a tourist -attractive configuration. this could allow the area itself to express its full potential without rejecting, on the one hand, its identity and vocation (spatial coherence) and, on the other hand, the specific requirements of the touristic market (market consistency). in order to be effective, tourism planning must be based on a model of analysis of competitiveness which should be able to understand and interpret the territorial vocations, transposing them into indications of prescriptive nature for political acting. Key words:Competitive resources, tourist attraction, tourist vocation, competitive placement, competitiveness.Résumé -evAluer lA comPétitivité touristique d'un territoire. Le tourisme durable demande, à l'échelle locale, le développement d'une configuration attrayante qui soit cohérente a...