How and when deimatic behaviours are performed can change during encounters between predators and prey. Some predators attack repeatedly, investigating and manipulating prey, and in response, an individual’s deimatic behaviour may intensify or may diminish in favour of escaping. The presence of a resource can further force a trade-off between displaying and escaping. Here, we examined the intensity of the katydid’s deimatic behaviour, a visual display, the propensity of their escape response under repeated simulated attacks, and how these responses change in the presence of foraging resources. We found that display intensity increased with repeated simulated attacks and that females displayed at a greater intensity than males. The presence of their preferred food plant had no significant effect on display intensity, but reduced escape probability in both sexes. Some katydids were predictable in their display intensity and at the population level we found that strong display intensity is moderately repeatable. Overall, our results suggest that 1) display intensity increases with repeated attacks and might indicate a cost in performing at maximum intensity upon first attack, 2) deploying a deimatic display while feeding can reduce the need to flee a rich foraging patch and 3) some individuals are consistent in their display intensities. Future experiments that aim to determine causal mechanisms such as limitations to perception of predators, sensitisation to stimuli and physiological constraints to display intensity will provide necessary insight into how deimatic displays function. Significance statement Though often regarded as success or failure, interactions between predators and prey during the attack phase of a predation event are complex, especially when predators make repeated investigative attacks in quick succession. Our study shows that in mountain katydids, intensity of deimatic behaviour increases with repeated attacks, perhaps indicating that prey sensitise or that maximal displays during initial attacks carry high costs such as conspicuousness. The intensity of the display does not change with the introduction of a valuable food resource, but the probability of fleeing decreased, suggesting that displaying may reduce the opportunity costs of leaving a patch. We also show that individuals vary in the repeatability of their display, suggesting that deimatic display may be highly adaptable, nuanced and targeted.