Revitalization of traditional markets is an effort conducted by the government in fostering economic development, local government revenue (PAD), and fair competitiveness in global competition. Besides, the implementation of traditional market revitalization faces various problems. One of them is a relocation of traders while the market is being revitalized, budget management for traditional market revitalization, and competent human resources in traditional market revitalization programs. Therefore, the appropriate strategy in facing those problems is needed. The appropriate strategy must cover the achieving process, the goal, and the result of traditional market revitalization programs. Furthermore, a descriptive method along with a qualitative approach is employed in this study. Moreover, the focus of this study is the strategy of local government in traditional market revitalization programs covering: organization strategy, program, the sources, and institution. This study involves three leading sectors, as cooperative service and industry and trade of UMKM (big and small business agency), Pemalang trade, Paduraksa market, section chief of Diskoperindag (cooperative industry and trade agency), and grocery market. The data of this study were then analyzed by employing the Miles and Huberman analysis model with the NVivo application. The results of this study indicate that three important things should be taken into consideration: 1) adjusting the budget to the revitalized target market based on the needs and conditions of the traditional market. 2) Providing socialization to the market traders related to the purpose and the goal of revitalization. 3) Providing the strategy in adjusting human resources involved in traditional market revitalization programs. The involvement of human resources in this program reflects the solid cooperation in developing and fostering the economy of Pemalang.