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Political advertisements have been inseparable from The Regional Head Election 2015 in Central Java. There were many political advertisements presented by the candidates of regional head in diverse, likewise the varied in chracteristics. The objectives of this research is to analyze the characteristic of rethoric discourse Pilkada. The discussed problem is what the characteristics of rethoric discourse in Pilkada political advertisement 2015. Techniques used in this research were observation and note scrutinize. It was on a piece of advertisement discourse which be expected as the statements of rethoric discourse Pilkada political advertisement values. Based on the results of Pilkada political advertisement programmatic analysis, it can be found that the characteristics of Pilkada political advertisement discourse based on the rhetorical study are formed as ethos, pathos, and logos. Within the ethos aspect, the chatacteristics of pilkada advertisement formed education technique to the public, good personality from the candidate, and the credibility of public to the leader candidate. In the pathos aspect, there are the characteristics of emphaty, symphaty, the change booster, the emotional instigator while on the logos aspect, it is manifested in logic discourse persuasion, and there is the use of parable and proverb.

<p>Writing articles on mass media for missionary activists is a very important and strategic activity to be able to communicate the results of thoughts, ideas, alignments, attitudes, solutions, and the like to the wider community. The aim of community service to write this article is to improve the ability to write articles for the preaching activist Persyarikatan Aisyiyah in the Pekalongan Residency. There are 5 stages of activity in this article writing workshop, namely (1) Brainstorming, (2) Clustering (grouping of materials), (3) Jotting (rough writing), (4) Rewriting (re-writing), and (5) Finishing (final settlement). Based on the evaluation of the implementation of community service activities, it appears that there has been an increase in the ability to write articles through workshops. This can be seen from the enthusiasm of the participants during the training activities and the results of the writing process that occurred during this dedication which showed an increase in the ability to write articles for Aisyiyah mothers in the Pekalongan Residency.</p><p>Keywords: article, community service, Aisyiyah<strong></strong></p>

<p>Pilkada 2015 which took place in 21 regencies and cities in Central Java worth to be examined in terms of the use of political advertising embodied in the form of banners/billboards. The role and whereabouts of political advertising will help determine the public support of the candidates. This study aims to reveal the values of prophetic rhetoric on political discourse pilkada in 2015 in Central Java. Methods and techniques of data collection in this study is a method refer to the technique of free libat captive, recording techniques, and record techniques. Three stages of analysis used in this study, namely data reduction, data presentation, and description of conclusions and verification. To answer the questions and needs of the research, the researcher analyzed the research data in the form of banners and baliho pilkada 2015 in Central Java through observation technique and refers to the note that existed in the discourse fragment of advertisement which is supposed to be a statement which is the values of discourse of prophetic rhetoric. Based on the results of analysis on the political election advertising discourse concluded that there are various prophetic rhetoric which is the embodiment of the main values humanist, liberative, and transcendent.</p>