No abstract

The study proposes a framework for the moderating effect of environmental turbulence on the relationship between service marketing mix, market orientation and microfinance performance in Nigeria. However, there is scarcity of research that have considered the relationship between market orientation, service marketing mix and microfinance performance. most studies conducted on the direct relationship revealed inconsistencies. Due to the inconsistencies in the literature on this relationship, a moderating variable of environmental turbulence was proposed. The study will add to the literature on microfinance performance in a developing country like Nigeria which is relatedly unexplored.

This research discusses the effectiveness of the 1Malaysia Concept among university students. It analises whether the 1 Malaysia concept gave any effects on the values of unity among these students. This study employed a qualitative methodology that used questionnaires. Results showed that the majority of the students have been impacted by the 1Malaysia concept. However, some of the respondents stated that they were not impacted by this concept in their daily lives as students. Thus, efforts must be taken to enhance the values of national unity among university students. Efforts must start at the at-home and pre-school levels. It was also recommended that reforms must take place in the university education system through all programs to give exposure towards a more open and inclusive community which then will inculcate national unity.

It is a common notion that front of pack label guide individual for the selection of healthy and right amount of packaged food. The inconsistent results found in past studies. In continuation with current study proposed a model which is underpinned with theory of planned behavior. The proposed model comprised of factors affecting individual attitude to read food label at point of purchase like traffic lights efficacy, health claim efficacy and user friendly label efficacy, whereas direct impact of subjective norm and self-efficacy was also investigated. Moreover, the personality traits were investigated as moderator. The data collected from three renowned retail outlet of Pakistan named; Al-Fatah, Hyperstar and Metro Cash and Carry. For the in depth study mixed method was used. Therefore, for quantitative date the cross-sectional data was collected with convenience sampling technique using adapted questionnaire whereas for qualitative analysis unstructured questions used for detail interview. The sample size for quantitative analysis was 1146 and for qualitative data 32 interviews were conducted. The results revealed that user friendly label efficacy and health statement efficacy insignificant effect in direct relation whereas full mediation observed with label reading attitude. In contrary to that traffic lights label efficacy has insignificant effect in both direct and indirect relation. Subjective norm and self-efficacy have significant impact on individual intention for healthy food selection. In addition to only two personality traits like; agreeableness and conscientiousness moderated between label reading attitude and intention. The current study implies that consumer education regarding nutrients is necessary.

The process to cultivate a sense of solidarity among Malaysians must start from the early stage moreover university students as they are future leaders. Therefore, this study was conducted to evaluate the understanding of the 1Malaysia concept among students of Higher Education Institutions (IPT). The methods of this study were quantitative research and the research questions are to evaluate the level of understanding of the 1Malaysia concept among (IPT) This study was conducted through the dissemination of questionnaires and the sample consisted of local (IPT) students. A total of 1000 manuscripts were distributed and from that 478 manuscripts were returned and analyzed through the SPSS program in series 22. This research found that most (IPT) students are on a medium level of understanding of the 1Malaysia concept. In addition, this study found that these students lack the will to assimilate among them in totality which is the chief objective of the 1Malaysia concept. Therefore, it is recommended that the cultivation of the spirit of unity must begin from as early as the family unit and also at the pre-school level. In addition, emphasis should also be given to the usage of the Malay language as the official language of unity and learning in the universities. It is also recommended that reforms must be made and that elements of national unity must be embedded in all university programs so that it will inculcate openness and acceptance among all citizens towards true national unity. This research was funded under the Ministry of Higher Education Fundamental Research Grant Scheme (FRGS)