Amil zakat fundraising institutions have a challenge because the law in Indonesia adheres to a voluntary system that cannot force prospective muzakki to pay zakat. On the other hand, society continues to question the high gap between the potential of zakat and the realization of its collection. It means zakat amil has to be more creative in developing marketing strategies. As an institution that operates both b-to-b and retail at once, amil zakat institutions should be able to take advantage of advertisements in online media such as Facebook. Funneling is very effective in conventional business. Unfortunately, it has not been used in many amil zakat institutions promptly. Based on data obtained, boosted posts with sponsored ads are hard selling or education about ziswaf services without collecting a database of prospective muzakki. This study is a qualitative study aimed at describing how the funneling strategy is applied to the products and services of the amil zakat. Although the ad sample was taken from Facebook, the ad flow design offered applied to other advertising media. The advertising flow was not trial as in the RND research. This design was used to strengthen the explanation regarding the application of funneling in zakat institutions. The results showed that the zakat amil must prepare a lead magnet to attract the attention of prospective muzakki to join the database management available. After prospective muzakki are in the database, zakat amil can follow up with them with various offers and education about zakat products and services and other ziswaf products.
<p>After the promulgation of Government Regulation Number 24 of 2022, copyright should be a breath of fresh air. Financial institutions support this regulation, but have not been able to implement YouTube content as fiduciary guarantee. The method used in this research is the juridical-normative research method. The approach used in this research is the statutory approach. The government facilitates calculation assistance for intellectual property, but there are still many gaps in the application of these regulations. So we need a system or standard rules that regulate explicitly how to evaluate intellectual property economically. There are still many shortcomings in implementing Youtube content as a fiduciary guarantee, so additional regulations and a ready system are needed if we want to apply copyright as a fiduciary guarantee.</p>
Indonesia is faced with increasing cases of early marriage globally. It is necessary to socialize the minimum age limit and the maturity of the marriage age as an insight to the community and awareness to teenagers so that in planning a family by considering various aspects related to married life. This study raises the priority issues used related to the lack of literacy related to the Marriage Age Limit in Pucang Miliran Village, Tulung, Klaten. Assistance for gemari and redarkum through the dissemination of "stop early marriage" is a priority for bottom-up programs that promote public and youth awareness. The model used in this mentoring is community participation (especially parents and youth). Lectures and discussions are used as methods in the implementation of mentoring through dissemination activities and efforts that can be made by teenagers to prevent early marriage. In this assistance, it becomes a community-based program that aims to prevent child marriage with activities in the program including increasing awareness of adolescents and the community, peer educators, hearings through the media, and collaboration. The need for follow-up activities in collaboration with non-formal and formal institutions in maturing the age of marriage and productive training for adolescents.
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