The importance of health promotion to nursing is now well established. However, different interpretations of health promotion exist. It is argued that many allegations of nursing's inadequacy in this field are misplaced and to a large extent result from the confused and variable ways in which the term health promotion is used. Concepts of health promotion in general are considered and compared with usage of the term in nursing literature. The contribution of nursing to health promotion and health education is discussed and some curricular issues are raised.

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Nine health authorities and one Trust across two health regions in Northern England formed a consortium to develop a mass media campaign to reduce incidence of skin cancer. Children and their carers were the main target of the campaign, which featured the development of a local television advertisement. This paper is devoted to the process evaluation of the development of the consortium and the campaign, that is the degree to which the working methods were successful, as judged by all of the professionals involved, and by an external evaluation team. Overall success was the majority verdict, with many participants reporting great satisfaction with the collaborative working process. Some problems of communication and decision-making are noted, and recommendations are offered for future collaborative ventures.

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