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This study aims to analyze the influencing factors and training plans of cultivating new entrepreneurs in the new era based on industrial cluster theory. First, the status of the research on the correlation between psychological characteristics and entrepreneurial performance of new entrepreneurs is reviewed. Second, 200 new entrepreneurs in the Xi’an City of Shaanxi Province are randomly selected as the research objects. An empirical model of the correlation between entrepreneurial psychological characteristics and entrepreneurial performance is innovatively proposed. Finally, the questionnaire data are analyzed by correlation analysis and SPSS 26.0 (Chicago) statistical analysis. The results show that most of the entrepreneurs are between 30 and 50 years old, with a larger number of mens, and most graduate from junior colleges. The gender and education level of the new entrepreneurs have a little impact on their entrepreneurial performance (P > 0.05), whereas their age has a significant impact on their entrepreneurial performance (P < 0.05). Moreover, there is a significant correlation between the psychological characteristics of the entrepreneur and the two dimensions of entrepreneurial performance (development and profitability) (P < 0.05). This shows that the key to cultivating new entrepreneurs is to develop their age and psychological characteristics, which can enhance the entrepreneurial ability of new entrepreneurs and provide a basis for cultivating multidimensional entrepreneurial talents in new enterprises.

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There is no special and systematic exposition of it, but Marx's and Engels's social psychology has become an important part of Marx's and Engels's theoretical system and plays an extremely important role in Marx's and Engels's social consciousness theory. In the development of Marx's and Engels's social psychology, Engels made profound reflection and summarization, and a large number of firm Marxists such as Plekhanov, Lenin, Mao Zedong, and Deng Xiaoping developed and enriched this idea, by which an extremely rich source of Marxist psychosocial thoughts formed. However, in the academic research with the joint development and contention of a hundred schools of thought, domestic research on social psychology still needs to improve and strengthen the systemic arrangement of social and psychological thought, the clarification of important research contents, and the application of practices.