Many firms have already been actively or passively involved in sustainable supply chain management with the objective of improving the triple bottom line (TBL). But whether the limited funds should be allocated to both community responsibility activities (e.g., corporate philanthropy) and environmental protection activities (e.g., recycling) is a confusing question. This paper provides deep insights into the combination strategy of two corporate social responsibility (CSR) types in a two-tier sustainable supply chain by modeling analysis. The decision models in eight scenarios with different combinations of CSR types are proposed and applied for the determination of equilibrium scenarios. The paper’s findings highlight: under certain conditions, (1) the supply chain with two types of CSR is the equilibrium scenario and improves the TBL; (2) counter-intuitively, balancing short- and long-term benefits, firms are more willing to cooperate with partners with relatively low consumers sensitivity of CSR activities; (3) it is wise for the manufacturer to allocate more funding to environmental responsibility than to community responsibility. In addition, considering both short- and long-term benefits, comparing with the manufacturer, the retailer has a stronger incentive to improve recycling efficiency.

Abstract-More and more attention has been paid to the sustainable supply chain management (SSCM) by scholars and practitioners since it concerns about both the social and environmental benefits of supply chain. Meanwhile, game analysis has proven to be an effective research method in SSCM research. This research reviews related domestic and foreign literature published in famous academic journals from 2001 to 2013 via applying content analysis method which is based on three analysis dimensions (performance objective, game element and coordination mechanism). By analyzing existing related papers on each dimension respectively, it is concluded that only few papers concerned about social benefit, demand uncertainty and information asymmetry. Considering these three dimensions synthetically, it can be summarized that a large proportion of researchers did not go deep enough into the study of complicated supply network and coordination in the field of SSCM based on the game theory. This review illustrates the current research situation and makes some suggestions for future further researches.