The study revolves around online health related information seeking. Hypothetically, the use of social media and other internet-based platforms is becoming common. This information seeking behavior further leads to self-medication which can be dangerous, so it requires theoretical attention. While many studies have been conducted to cover this behavior, there was a need to explore this area in the context of Pakistan. Internet is the focus of this study which is further subcategorized into other media forms like Social Media, Google Search, Online Web T.V./Radio and E-Magazines/Papers. Data was gathered using purposive sampling technique from the intended population (N = 300) and to examine the data. Findings of this study indicated that the relationship of information-carrier characteristics and online health information seeking was significantly mediated by utility of information channel. On the other hand, utility was significantly predicted by beliefs, interest, and information-carrier characteristics. Furthermore, direct experience and salience are not significant predictors of utility of online health information seeking. The study also helped elaborating the extensions of comprehensive model of information seeking, which are helpful in applying this model in context of the latest digital media.

This study is intended to shed light on broader question of which conflict resolution strategies are most effective in married life, with a special focus on the effectiveness of five conflict resolution styles (Integrative, avoidance, distributive, verbal aggression and physical aggression). Extant literature within this domain has produced mixed findings. A total of 350 married dual-earner academicians were taken as the sample for current study and purposive sampling technique was used. Results showed that there was a significant difference between men and women in terms of the conflict resolution styles, with women being more likely to use an integrative style, while men were more likely to use an avoidance, distributive, and verbal aggression conflict resolution style. There was also a significant difference between men and women in terms of the marital satisfaction, with women being more likely to report the higher levels of satisfaction. Integrative and avoidance styles were found to be positively related to marital satisfaction while distributive and verbal aggression styles were found to be negatively related. Physical aggression was not found to be a predictor of the marital satisfaction.

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Social behavior can be troubled by the constant concern of crime. Research on the relationship between traditional media crime exposure, social media crime videos, and fear about the crime is scarce. The present study is designed to investigate whether social media exposure, TV news crime viewing, crime drama exposure is directly or indirectly associated to fear about crime. The theoretical framework of the study is based on the mediated fear model and cultivation theory. A sample of 371 university students was selected through a convenience sampling technique. SPSS 25 was used to analyze the data and Model 4 of Process Macro was used to examine the mediating role of the cognitive component of fear of crime (perceived seriousness, perceived risk, and perceived control). The results show that television news crime viewing, crime drama, and social media crime video exposure is positively associated with fear about crime. Moreover, three cognitive components of fear of crime played a mediatory role between traditional media exposure and fear of crime. In addition to this, the relationship between social media crime video exposure and fear about crime was mediated by the cognitive component of fear of crime.

Comic books are not only designed to entertain the readers but they also become a medium to communicate something between the lines. Comic books are a popular medium in western countries. This paper investigated the depiction of terrorist incidents allegedly involving Muslims in English comic books. The study aimed to analyze the treatment that was given to the Muslim and non-Muslim characters especially as a part of terrorist organizations while showing real-life terrorism based incidents. It was also intended to explore how they induced fear appeal in their stories regarding particular characters. Through purposive sampling, two comic books have been selected to know how the Muslim characters in the comic book were portrayed in a derogatory manner and to know how they have recaptured the incident of September 11, 2001. Liberality for All and Holy Terror are the two books that were selected and analyzed by using the method of content analysis. Drawing upon the theoretical perspective of Agenda Setting (and Framing), it is assumed that the comic books were prepared deliberately to depict Muslims in a deprecating approach. The results ask the orientalist scholars to raise their eyebrows toward the depiction of Muslims in comic books whose audience is relatively younger and the particular portrayal in such manner can have a profound and longer effect on the young minds regarding Muslims.