The business strategy is a significant factor that can be used to strengthen and improve the organization. It can create competitive advantages as more significant than the foreign market, thereby realizing sustainable commercial development where the survival and continuity in the Organization for the best. Consequently, the study aims to explore the relationship between the role of business strategy on creating a competitive advantage in the organization. Previous limited studies have been highlighted the important role of the business strategies in various fields in an organization. Therefore, based on the available empirical literature, this study highlights the role of business strategy to create a competitive advantage. We found the business strategy has a vital role in the competitive advantages to gain the market. Moreover, the organization market affected by a good quality strategy. Furthermore, the study offers useful suggestions to different stakeholders for the importance of business strategy in the organization context.
This study aims to generate a list of enablers of quality enhancement of higher business education in Pakistan and build a structural model of enablers to prioritize them. It also intends to impose direction and hierarchy on the inter-relationships of the enablers. The study’s design consists of a literature review, data collection from primary sources, and qualitative analysis. Interpretive Structural Modeling (ISM) coupled with Matriced’ Impacts Cruise’s Multiplication Appliquée a UN Classement (MICMAC) is used as a research methodology. The classical procedure of ISM and MICMAC is applied to primary data collected by a field survey from a panel of experts recruited from folks of stakeholders of business education. Results of the literature show that eighteen critical enablers enhance the quality of higher business education in Pakistan. Results of ISM show that the enabler ’job placement of graduates’ occupies the top-level of the ISM model being least critical. In contrast, the enabler ’intra-academia linkages’ occupying the bottom of the model is the most vital. Results of MICMAC show that all enablers, except ’job placement of graduates, are classified into linkage clusters, whereas ‘job placement of graduates’ is classified as an independent cluster. Overall results of the study show that enablers of quality enhancement of higher business education in Pakistan are agile and not settled. The study has profound theoretical, managerial, and practical implications for all stakeholders of business education. It also provides a research framework for future studies concerning subject phenomena. The discussion about the structural model culminates into policy guidelines for the regulators. The study is subject to some methodological/data/resources limitations like the limited review of literature, collection of data from a medium-size panel of experts from Pakistan only, using majority rule for aggregating responses, answering only that what is related to what, other common limitations of qualitative studies, shot period and absence of financial support. The authors conduct this study in a real-life field setting is built on the original dataset and address the efficient issue of phenomenon understudy differently. It is theory-building research, therefore, does not require prior theory. It exploits simple elementary concepts of Boolean algebra, set theory, and graph theory that generates new in-depth information for stakeholders.
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