This study was designed to explore the role of social media in brand consciousness and purchase intention of young and old fashion consumers. Social media has significant impact on consumers as individuals. The major purpose of this research was to gain in depth information of social media. Phenomenological research design was used to explore the viewpoint of young and old fashion consumers regarding the impact of social media towards brand consciousness and purchase intention. Data for this research was collected from hundred participants between the range of 18 to 30 and 31 to 50 years. The researcher gathered information from students of a private university, schoolteachers and businessmen. We found out that on average most of the users spend 1 to 6 hours on social media each day. Fashion consumers of young age group are more brand conscious because they are more motivated to purchase clothes that have branded names or logos.

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Biophilic urbanism as an emerging paradigm in the design field has initiated various patterns of naturebased mutation. One of the most associated environmental benefits of this amalgamation of nature in urban design is carbon sequestration [CS]. The main focus of this research was to quantify the potential of trees to act as carbon reservoirs. It was investigated by assessing the roles of several tree parameters, such as diameter at breast height [DBH], height, biomass, and age in CS. A comparison of native and exotic trees was also done for this. In a field survey at Jilani Park, Lahore, 16 different families of trees (N = 115) were measured through a non-destructive method and CS was calculated. The results revealed that sample trees sequestered 588452.9 kg of carbon with an annual rate of 19998.92 kg and Combretaceae (M = 11813.65, SD = 6492.38) and Moraceae (M = 9909.93, SD = 12695.26) were the dominant families in doing so. The Pearson’s correlation and linear regression analyses indicated that biomass and DBH have a significant positive relationship with CS, r = 0.100, R2 = 0.99, and r = 0.943, R2 = 0.89, respectively. The independent-sample t-test revealed a significant difference in CS capacity between native and exotic trees, with t (67.626) = 3.016, p =.004, and the greater biomass and DBH of native trees were the distinguishable factors. To conclude, trees are the most efficient source of carbon attenuation in the urban environment, and native species have an advantage in this process. This study will inspire new endeavours in research related to the benefits of biophilic cities.