todaysatisfaction of customersand their behavior intentions are considered as an important competitive advantage in dynamic environments. Researchers have proposed the concept of satisfaction,delight customer and behavioral intentions as an important criterion of marketing success.The restaurant industry is not excluded from this relationshi p.One of the important things that make sense of satisfaction, delight and behavior intentions in customers is to pay attention to the quality of the physical environment of the restaurantsbecause the restaurant is one of the most important places in the service sector and it affects to the perception of thousands of customers and domestic and foreign passengers.Therefore, the present study sought to investigate the effect of the quality of the physical environment of the restaurant on the satisfaction, delight and behavior intentions of customers.This research has been studied based on descri ptive-analytic and survey method has And Research tool is a questionnaire. Case studies are two restaurantin Gorgan, and the statistical community is the customers of these restaurants, which 384 people have been studied.Research findings show that green space factor has the most impact on customer satisfaction.
TThis article shapes based on investigating role of the nature on the activities part of the house and its influence on increasing the liveliness of houses. Therefore, it has been tried to deal with investigating role of nature in increasing the liveliness of houses and how nature would influence in increasing the liveliness of traditional houses.In this regard, first, studies by theorists would be reviewed and with the benefits presented by them, it has been shown that nature and natural elements has a potential of answering activities, has a respond to climate conditions, sensory activation and sensory perception which are important factors of environment quality and also liveliness of a place.To this end, documentary and library data were collected then analyzed through the descriptive and analytical method.Descriptive and analytical
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