Tourism demand was strongly affected by cultural, social, personal, and psychological characteristics. Lifestyle is one of the personal and psychographic characteristics and this study was designed to investigate whether life style affects the demand for alternative tourism. This study was conducted in Aksaray, Turkey and study data were gathered from 402 participants, determined through convenience sampling method, via a questionnaire. Results of the multiple regression analyses demonstrated the effect of lifestyle on the demand for alternative tourism. Thus, this study revealed the importance of alternative tourism as a tourism product diversification tool according to target markets' lifestyle.

PurposeWhether a human body has a healthy carrying capacity is calculated by body mass index (BMI). The BMI is found by dividing body weight in kilograms by the square of body length. If the person's body weight is more than the heaviness that the body can carry healthily, it is called obesity. Destinations have a specific area, just like a human body. Therefore, any destination whose carrying capacity is exceeded can be called an “obese destination”. This study's primary purpose is to reveal the importance of destination carrying capacity through the concept of obesity.Design/methodology/approachContent analysis, one of the qualitative research methods, was employed, and graffiti reflecting the feelings of the local people toward tourists were used as data. Graffiti was considered as a social carrying capacity indicator to identify obese destination symptoms. Fifty graffiti obtained from search engines about destinations with obesity problems were analyzed.FindingsThe study's findings reveal that anti-tourist graffiti indicates obese destination symptoms. Furthermore, when the content analysis of graffiti is examined, it is seen that the obese destination's local people have intense anger toward tourists. This is a clear manifestation of the destination's health deterioration.Originality/valueThis study, in which the concept of obese destination is used for the first time, suggests that destinations' health may worsen just like people. If destinations with over-tourism are called obese, a more expansive awareness will be created about the destinations' problems. The study suggests that nonecolabel can be used as a mandatory diet tool for obese destinations. Anti-tourist graffiti has been addressed as an obese destination symptom.