rapidly changing business environment has caused the company's competitive advantages to be temporary. this research aimed to identify the current core competences of pt angkasa pura hotel, to develop industry foresight based on core competences, and to formulate strategic architecture towards the future industry. this research used a qualitative descriptive method. the results of this research showed that the existing core competences of this company are reservation system and customer service, and the company's industry foresight is airport hospitality by acquiring new core competences; such as hospitality management, customer relationship management, hotel interior design, and food menu planning. the new core competences of the company are acquired by conducting strategic alliance and building a hospitality training center. the company's strategic architecture is arranged for the next 10 years and divided into 3 strategic steps; i.e. strengthening competencies, growing products, and excelling in performance. this research concluded that to lead foresight industry, the company must conduct business transformation by acquiring new competences.
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