This article describes the activities of the University of Sydney Rural Careers Project, which was established to increase the opportunities for undergraduate students in the health professions to learn more about what it is like to live and work within a rural community. After 18 months of operation, the project has attracted wide support among students and staff, and could be seen as a model worth replicating in other universities. Stimulating interest in rural practice may increase the numbers of health professionals interested in entering rural careers after graduation.