This work introduces a simplified methodology for measuring the characteristic curvature (Cc) of commercial alkyl ethoxylate nonionic surfactants using carefully selected reference surfactants and oils that produce rapid and well defined separations in salinity scans. The Cc of the commercial reference surfactants was calculated using optimal salinities (S*) obtained from solubilization parameter curves, from interfacial tensions (for a selected system), and from emulsion stability tests. The latter provided a fast detection of S*, in a matter of minutes. The calibrated Cc of the reference surfactants was subsequently used to measure the Cc of various commercial alkyl ethoxylate surfactants. The combination of mixtures of test and reference surfactants and emulsion stability tests produced reproducible Cc values that could be obtained with simple bottle tests and in a timely manner. The values obtained using this methodology were cross‐checked, and proved to be consistent, when using different combinations of reference surfactants and oils, and when conducted by different individuals. The standard deviation of Cc from these measurements was typically ±0.2 Cc units, but it could be as large as 25 % of the Cc value for highly hydrophilic surfactants. After comparing the values of Cc obtained experimentally with values calculated from nominal structures (via a group contribution model) it became clear that there are differences between these values, likely because of the polydispersity of alkyl ethoxylate surfactants.