Jakarta as the capital city of Indonesia has the highest level of mobility. Also, Jakarta is highly dependent on some buffer zones such as Bogor, Depok, Tangerang, Bekasi, and Serpong for economic growth. Effective and efficient transportation is needed for adequate Mobilization of the buffer zone population to Jakarta. The commuter line is the best transportation company for an excellent mobilization. This research was conducted at PT Kereta Commuter Indonesia. The customer loyalty factor of Commuter line KRL is mostly influenced by service quality service and customer satisfaction. The objective of this research is to measure the positive effect of quality service and customer satisfaction on customer loyalty. The method used in this research is structural equation modeling using Lisrel 8.8 with 215 respondents. The data obtained from this research shows that there is positive influence of service quality on customer satisfaction with value 0.50, service quality influences customer satisfaction with 0.50 value, service quality has the influence on customer loyalty with value 0.10, and customer satisfaction has the effect on customer loyalty with value 0.66.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.