The purpose of this research was to determine the role of online media communication in efforts to improve tourism promotion in Bangka Regency. This type of research is a survey research with a qualitative-quantitative method approach (mix method). The subjects in this study were 110 respondents. The sample framework uses non probability sampling with accidental sampling technique. The scale used in this study is a Likert’s scale. Data analysis uses in this research is descriptive analysis. Data were collected by inventory questionnaire, participant observation, in-depth interviews, and documentation. Analysis of content validity was conducted by expert judgment and construct validity, reliability analysis was conducted using Cronbach’s Alpha formula. Data were analyzed by correlation, simple regression, assisted by SPSS 22 ver. computer program. Simple linear regression analysis where to see the contribution made by online media communication as variable (X) to tourism promotion as variable (Y). The result showed that, the role of online communication by 12.5% in effort to increase tourism promotion in Bangka Regency and 87.50% (100% - 12.50%). The results obtained through the calculation of the regression Y = 16,919 + 0,181 X, the coefficient of determination 16,919 + 0.181 (2) = 16,919 + 0.362 Y (Promotion) = 17,281. Hypothesis result, H0 was rejected and accepted H1, which means Online Media Communication has play Role to improve/ ingcreas tourism promotion in Bangka regency. Keywords: Online Media Communication, Tourism Promotion, Bangka Regency

Air Jangkang Village Reclamation is one model of environmental management of ex-mining land. Managed by PT. TimahTbk is used as a productive, educative, tourism-oriented and sustainable land. This innovation has succeeded in bringing the Bangka Regency Government to Achieve the TOP Award for the KIPP 2021 Praised Public Service Innovation based on pentahelix in the environmental field. The purpose of this study was to determine the diffusion of tourism innovations in the Air Jangkang Reclamation Village, Bangka Regency. The research method uses qualitative data collection materials from observations, interviews and documentation. The results showed that the diffusion of innovations carried out by PT Timah, Tbk consisted of four elements, namely the innovation element of ex-mining land which was converted into tourism with educational value about animal conservation, horticultural plants, endemic plants of Bangka, and wildlife as an alternative to environmental-based tourism. Elements of communication channels used include electronic mass media such as television, print mass media, and social media such as Twitter, YouTube, websites, Instagram and Facebook. The period of time used in introducing the Reclamation Village since its establishment in 2015 until now has been accepted by the community. Elements of the social system consist of PT TimahTbk which is managed by the Reclamation and Post-Mining Division, Bangka Regency Government, ALOBI and the mass media. Based on the results of the study, according to the researcher, it is necessary to involve the community in elements of the social system.