The purpose of this study is to understand the factors which influence the users in selecting and continuing to use mobile applications. The study aims to find out how novelty and level of convenience influence the users in making a habit of using applications. The methodology adopted for the study was a mixed-method quasi-experimental intervention. The independent variables identified were novelty and level of convenience. Users prefer simplicity-driven technology which results in more number of subscribers and an increase in loyalty. The novelty or newness that an application introduces affects the way in which a user interacts with the mobile application. The dependent variables identified for the study were excessive dependence, attachment and time spent by users. When an application is convenient and easy to use, users tend to depend more on it which indirectly increases the overall time spent by them and levels of attachment exhibited by them. The sample size for the study was 60 male and female participants pursuing an undergraduate and postgraduate course in National Institute of Fashion Technology, Kannur. The group was divided into two consisting of 30 people each. The age range of the sample considered was 18 – 28 years. The current study was conducted on an intervention basis, where one of the two groups selected was to go through a pre and post-test in the beginning and end of the intervention, and the results were compared between both groups and within one group with the help of the t-test. The results proved, with the constant introduction of novelty and lack of convenience there was an increase in the amount of time spent on the app. If there is a lack of convenience and no constant introduction of novelty, it resulted in lesser attachment and dependence on the app.
Credulousness as defined in the Merriam-Webster dictionary is "the readiness to believe the claims of others without sufficient evidence". As patients have a tendency to believe their health service provider too readily, there are chances of being easily deceived. Hence, it was pertinent to analyze the intensity of patient credulousness in this study. Patient credulousness, through phenomenological research, was defined in terms of trust, belief, obedience and doubtless approach towards the doctor. Data analysis revealed that out of the total respondents who participated in the study, almost half of them had a tendency to easily believe and obey their medical service provider. A significant difference existed between respondents possessing various levels of medical awareness as well as those admitted in hospitals belonging to north, central and south Kerala in respect of their credulousness, from the results of one-way ANOVA. Multiple comparisons using Tukey HSD tests revealed that the true differences prevailed between respondents possessing medium awareness and high unawareness about the diagnostic and therapeutic procedures as well as between those who were admitted in hospitals belonging to south Kerala from those in north and central Kerala. A statistically significant difference was observed between respondents belonging to various age groups, educational and occupational levels, marital status and those admitted in different types of hospitals belonging to different regions of Kerala in respect of patient credulousness.
Olefins. -The title reagent system is efficiently used for the chemoselective epoxidation of various hydroxy group-containing electron deficient olefins, and the reaction is shown to proceed diastereoselectively if an unprotected hydroxy group is present and non-diastereoselectively in case of protected analogues. The remarkable superiority of the reagent system for the epoxidation of various olefins in comparison to known hydroperoxides is examined. The applicability of the reagent system for the oxidation of arylaldehydes to arylcarboxylic acids, for the cleavage of oxazilidinones as well as sulfonylations of alkenes and alkynes is exemplified. -(VICTOR, N. J.; GANA, J.; MURALEEDHARAN*, K. M.; Chem. -Eur.
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