<p><em>Malnutrition in the mother and the baby will have impact to health and intelligence, while the child's intelligence ank itself impact to availability of qualified human resources. Weak ability to provide mothers and families parenting will result in even less nutrition incidence of malnutrition in babies. This research aims to: 1) describes the patterns of behavior of nutrients, foster performed the mother on a toddler's bottom is red. 2) supplementary feeding program implementation the recovery on a toddler under the red line. In this study used the theory of George Homans, namely social exchange. This theory rests on the assumption that people engage in behavior to gain rewards or avoid punishment. So that actions taken person is dependent on or punishment is given against such action.</em><em> </em><em>This study uses qualitative methods, qualitative, descriptive approach to describe the actual situation on the ground. The selected informer is the mother of a toddler down red lines that receive additional feeding program of recovery, a midwife, dietitian and posyandu cadre clinic. Data collection using in-depth interviews, observation, and documentation</em><em>. </em><em>The results showed that: 1) foster nutrition behavior patterns on a toddler under the red line is divided into knowledge include the feeding of pervades, the attitude of care and protection for children, psycho-social and parenting practices that include hygiene and environmental sanitation, health practices and health services search pattern and practice of breastfeeding and complementary feeding of breast milk. 2) Restore additional feeding program awarded to 4 toddler Toddler red down the line, extra food that is given in the form of raw food materials are unisex biscuits. There are constraints in the implementation of the programme including provision of additional food system i.e., a toddler who reluctantly taking Restore additional feeding as well as programs that have not been right on target</em><em>.</em><em></em></p>

Penelitian ini mencoba mengidentifikasi dan mengkaji faktor kreativitas periklanan sehingga sebuah merek menjadi viral dan dapat memprediksi niat beli pelanggan terhadap produk yang dipromosikan menggunakan iklan media sosial salah satunya adalah produk Erigo. Penelitian ini memiliki tujuan untuk mengetahui kebiasaan konsumen, interaktivitas, informatifitas, relevansi dan merek viral yang mempengaruhi niat beli konsumen terhadap produk yang disajikan dalam iklan media sosial. Subyek pada penelitian ini yaitu pelanggan di Solo Raya dan sekitarnya yang menggunakan platform media sosial, kuisioner dibagikan berupa checklist survey. Data yang telah terkumpul dianalisis dengan menggunakan Smart PLS dan dengan cara pendekatan dua langkah. Langkah pertama mengevaluasi validitas dan reliabilitas intrumen survei menggunakan model pengukuran, sedangkan tahap kedua mengevaluasi model penelitian yang diusulkan menggunakan permodelan struktural. Hasil yang diharapkan dari penelitian ini yaitu bahwa mereka para responden akan terpengaruhi niat belinya terhadap produk Erigo disebabkan karena mereka merasa memiliki kebiasaan yang sama dengan yang disajikan produk Erigo, serta memperoleh interaktivitas, informativitas dan relevansi dari produk Erigo. Diharapkan terdapat faktor lain juga yang mempengaruhi niat beli para responden terhadap produk Erigo yaitu merek viral, produk Erigo belakangan ini merupakan salah satu merek yang sedang viral karena iklan yang disajikannya dalam media sosial.

<p>The object  of this study is translation of the charactonyms in the book <em>The Silmarillion</em> by J. R. R. Tolkien. This objective of this study is to analyze the techniques used by the translator in translating the charactonyms and the impact of the techniques on the quality of the translation in terms of accuracy and acceptability. The data are charactonyms found the book, their translations and the quality assed by researcher and informants. The data are collected using content analysis and focus group discussion. The researcher found 196 charactonyms from the novel <em>The </em>Silmarillion.The researcher also found that translator uses 27 techniques that use six of Fernandes’ (2006) techniques—rendition, copy, addition, transcription, transposition, and deletion—either as single or combined technique, 3 techniques are single techniques and 24 are combined techniques. The overall score for the accuracy of the translation is 2.98 and for acceptability is 2.45, making the overal score being 2.72.</p>