Penelitian ini bertujuan untuk menjelaskan fenomena politik kampanye dan bentuk partisipasi digital melalui penggunaan media sosial seperti Facebook, Twitter, dan Instagram pada penyelenggaraan Pilkada Serentak 2020. Penelitian ini berfokus di Kota Depok dengan melihat media sosial masing-masing pasangan calon Pilkada Kota Depok 2020 yakni antara Pradi-Afifah dan Idris-Imam. Pendekatan dalam penelitian ini menggunakan pendekatan kualitatif dengan yang melibatkan isu kampanye di media sosial beserta bentuk partisipasi digital. Beberapa data dalam penelitian ini diperoleh dari temuan pemantauan mengenai kampanye pasangan calon melalui narasi percakapan di media sosial pada tahapan kampanye Pilkada Kota Depok Tahun 2020. Narasi di media sosial diperoleh menggunakan Social Network Analysis (SNA) terutama pada media sosial Facebook dan Twitter. Sementara pada media sosial Instagram dilakukan dengan cara melihat postingan dan percakapan kampanye secara manual di setiap minggunya. Pandangan Dan Nimmo mengenai kampanye dipilih dan didukung dengan pandangan Zúñiga et al. mengenai partisipasi politik secara digital bagi kedua pasangan calon. Temuan dalam penelitian ini menunjukan bahwa dalam penggunaan media sosial, setiap pasangan calon memiliki preferensi isu kampanye yang berbeda-beda. Kendati pasangan calon memiliki isu kampanye yang dominan serta partisipasi digital yang begitu tinggi, hal tersebut tidak serta merta menjadi faktor determinan dalam memenangkan kontestasi Pilkada Kota Depok 2020.

This research aims to explain the observation result of social media Twitter utilization on programmatic politics campaign in each candidate pairs as the winning attempt on 2020 regional head election in Depok City. Two candidate pairs are contesting on 2020 regional head election in Depok City. The number 1 candidate pair is Pradi Supriatna and Afifah Alia, carried by The Coalition of Depok Rises. Meanwhile, candidate pair number 2 is Mohammad Idris and Imam Budi Hartono, carried by the Coalition of the Ordered, Fair, and Prosperous. This research is qualitative research on a campaign about the campaign activities which viewed through the programmatic politics campaign of each candidate pair's Twitter account. The data collection technique in this research uses Social Network Analysis (SNA) on Twitter accounts that represent each candidate pair. Those accounts are such as @pradi_afifah and @idrisimam2020. This research also integrates Andreas Jungherr’s perception of social media function on the campaign and Bardhan & Mookherjee’s perception of programmatic politics. Both perceptions intended to look social media function on doing programmatic politics campaign each candidate pairs. The findings of this research are that each candidate pairs enable social media Twitter as a programmatic politics campaign that offers the policy of various problems in Depok City.

This paper aims to examine the hidden campaigns carried out by camp 02 at the 212 grand reunion event, and the actions taken by Bawaslu as election organizer. This study uses analytic qualitative research, namely research that has the aim of analyzing the findings. The results showed that the grand reunion carried out by 212 alumni was a form of covert campaign by camp 02. This was evidenced by the findings explained by the researchers. In addition, the actions taken by Bawaslu were a form of election violations with the DKPP decision regarding the sanctions given to Bawaslu commissioners. In practice, in the field there was a hidden campaign carried out by party 02 at the grand reunion. This is evidenced by the existence of hashtags to replace the president and songs or yells that cornered parties 01. In the third typology it is explained that the election organizer must be neutral and professional. This is different from the findings in the field where a decision was made by one of the commissioners unilaterally without any prior investigation and plenary meeting and only came from television broadcasts. The data were collected through in-depth interviews with sources, and were analyzed qualitatively. This study concluded that the grand reunion carried out by 212 alumni was a form of covert campaign carried out by camp 02. In addition, Bawaslu was proven to have violated ethics by issuing a DKPP decision regarding violations of the code of ethics accepted by DKI Bawaslu and Bawaslu RI by making decisions one-sided so that it is not neutral and professional.