The paper evaluates tourism sector dynamics and tourism development strategies of two Mediterranean countries, Croatia and Turkey. In order to identify key supply and demand characteristics of this sector various indicators are graphically presented, elaborated and explained, from accommodation facilities available to physical and financial tourism indicators, their contribution to real activity and employment, as well as price competitiveness determinants. The goal of the paper is to outline similarities and differences in tourism sector indicators, as well as the way Turkey and Croatia see their tourism activity (preferably) developing in the future. Paper is of value added to academic scholars, tourist/business specialists, macroeconomic analysts and broad domestic and international readers interested in this field of research.